Business Alliances Guide: The Hidden Competitive Weapon

by Robert Porter Lynch

Presents a map of the various options one has on the journey through an alliance; the principles of design; new insights into what has been missing in order to understand alliances; how to find the right partners; purchaser-supplier alliances; some of the consequences that occur when certain principles are violated; how to improve the chances of obtaining excellent results from an alliance and much more.

352 pages, Hardcover

First published February 22, 1993

Reviews

[Annick De]

A highly recommended classic on alliance management. Published in the 90ths, but still a well designed and relevant introduction to business alliances today.