Essential Principles for Fundraising Success: An Answer Manual for the Everyday Challenges of Raising Money

by G. Douglass Alexander, Kristina J. Carlson

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by  professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies

Genres: Nonfiction

208 pages, Hardcover

First published September 1, 2005

Reviews

[Oleksandr Golovatyi]

A book with detailed answers and recommendations for attracting funding for non-profit organizations. The book is built on the principle of questions and answers. There are so many different tips and recommendations on how best to attract money in a given situation. Personally, for me, the most striking fact that was remembered was information that basically funding somewhere at the level of 95% of all charitable money falls on personal, private funds, rather than corporate charity. This was strange for me, corporations that own billions, in fact, account for only 5% of all beneficent funds.
I think the book will be useful not only for non-profit organizations. Also, commercial companies will be able to emphasize a lot of useful information. (In English)
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Книга с детальными ответами и рекомендациями для привлечения финансирования для не комерческих организаций. Книга построенна по принципу вопросов и ответов. Очень много разных советов и рекомендаций, как лучше привлекать деньги в той или иной ситуации. Лично для меня самый ярким фактом, который запомнился, это была информация, что в основном финансирование где-то на уровне 95% от фсех благотворительных денег попадает на личные, частные фонды, а не корпоративную благотворительнось. Это было для меня странным, корпорации, которые владеют миллиардами, на самом деле составляют только 5% всех благотвортильных фондов.
Думаю, книга будет полезна не только для не комерческих организаций. Также и комерческие компании смогут подчеркнуть много полезной информации. (На русском)

[Roger Voth]

Really good insight into the world of fundraising and development.

[Wendy]

This book provided a wonderful overview into the world of fundraising. It not only answered questions but gave great insight and ideas into campaigns and other fundraising strategies.

[Angela Morgan]

Awesome wealth of knowledge and wisdom. Thumbs up and am utilizing idea's for project "Brandon Center", thanks :=)