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How to Write Sales Letters That Sell

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4.14  ·  Rating details ·  44 ratings  ·  2 reviews
"The ultimate how-to book of direct mail letter writing." -- Victor Ross, former Chairman, Reader's Digest ...more
Paperback, 309 pages
Published April 1st 2003 by Kogan Page (first published 1994)
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In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.
He has spoken in 53 countries for many organisations, and much of what he discusses derive from his work with many of the world’s greatest brands.
These include American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microso
...more

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