Managing Customer Value: Creating Quality and Service That Customers Can See

by Bradley T. Gale

Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end

Genres: Business

432 pages, Hardcover

First published March 28, 1994

Reviews

[Naomi]

Although this book is written 16 years ago, the information contained in this book is classic and content can be applied even today. I have utilized the information in this book as a corporate healthcare consultant in many situations. Concepts in the book are easy to teach.