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You Get the Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship
There are millions of people tasked to manage the relationships between their companies and the advertising, marketing, media, and consulting agencies they have hired. Across the industry, though, there is little conversation about how to foster great relationships between clients and agencies, which in turn generates maximum value.
Why is this? First, leaders on the client side are rarely forced to be great clients because of a complicated power dynamic, and a lack of clarity around why it would even be worth the time invested. Secondly, there is little to no coaching or teaching around how to be a great client.
What if the people hiring agencies, consultancies, and even freelancers were more curious as to how to be the best possible client and reap the rewards of that excellence? What if there were some practical ways to help them?
In You Get The Agency You Deserve, Jared Belsky outlines twenty practical and emotional lessons to help clients get the most out of their agency partnership. Belsky's perspectives will not only lead to mutual trust and better communication with agency partners-they will lead to more successful campaigns that will help your company's bottom line.
After reading You Get the Agency You Deserve, you'll be equipped
Belsky's expertise comes from 20 years of leading some of the nation's most successful digital agencies, as the CEO now at Acadia and previously at 360i. He has also managed the integrated media budget for Coca-Cola's Fanta brand, giving him a unique perspective with experience on both the client and agency side.
Whether you're the chief marketing officer of a Fortune 500 company who wants to be a more effective client for your agency partner, or whether you want to establish better communication with your team, this book will provide critical insights to inspire better work.
Why is this? First, leaders on the client side are rarely forced to be great clients because of a complicated power dynamic, and a lack of clarity around why it would even be worth the time invested. Secondly, there is little to no coaching or teaching around how to be a great client.
What if the people hiring agencies, consultancies, and even freelancers were more curious as to how to be the best possible client and reap the rewards of that excellence? What if there were some practical ways to help them?
In You Get The Agency You Deserve, Jared Belsky outlines twenty practical and emotional lessons to help clients get the most out of their agency partnership. Belsky's perspectives will not only lead to mutual trust and better communication with agency partners-they will lead to more successful campaigns that will help your company's bottom line.
After reading You Get the Agency You Deserve, you'll be equipped
Belsky's expertise comes from 20 years of leading some of the nation's most successful digital agencies, as the CEO now at Acadia and previously at 360i. He has also managed the integrated media budget for Coca-Cola's Fanta brand, giving him a unique perspective with experience on both the client and agency side.
Whether you're the chief marketing officer of a Fortune 500 company who wants to be a more effective client for your agency partner, or whether you want to establish better communication with your team, this book will provide critical insights to inspire better work.
126 pages, Hardcover
Published August 9, 2023
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Displaying 1 - 5 of 5 reviews
April 27, 2026
This book delivers a clear, grounded, and highly actionable framework for improving client-agency relationships in modern marketing environments. Jared Belsky combines real-world agency leadership experience with practical behavioral insights, making the content both accessible and immediately applicable.
What stands out most is the balance between operational strategy and emotional intelligence. Rather than focusing solely on performance metrics or campaign execution, the book highlights the human dynamics that often determine whether partnerships succeed or fail. The lessons are structured in a way that encourages reflection, but also direct implementation.
It is especially valuable for marketing leaders, brand managers, and agency executives who are navigating complexity in collaboration, expectations, and accountability. The tone is straightforward, professional, and experience driven, which adds credibility to the guidance offered throughout.
Overall, this is a strong and practical read for anyone seeking to elevate how agencies and clients work together, with an emphasis on clarity, ownership, and mutual success.
What stands out most is the balance between operational strategy and emotional intelligence. Rather than focusing solely on performance metrics or campaign execution, the book highlights the human dynamics that often determine whether partnerships succeed or fail. The lessons are structured in a way that encourages reflection, but also direct implementation.
It is especially valuable for marketing leaders, brand managers, and agency executives who are navigating complexity in collaboration, expectations, and accountability. The tone is straightforward, professional, and experience driven, which adds credibility to the guidance offered throughout.
Overall, this is a strong and practical read for anyone seeking to elevate how agencies and clients work together, with an emphasis on clarity, ownership, and mutual success.
April 20, 2026
You Get The Agency You Deserve by Jared Belsky is a practical guide to improving agency and client relationships through clear, experience based lessons. It focuses on both the strategic and emotional sides of partnership dynamics in marketing environments.
The book stands out for its structured, easy to apply format, offering concise insights that can be directly used in professional settings.
A useful read for marketing leaders and executives seeking stronger collaboration and more effective agency relationships.
The book stands out for its structured, easy to apply format, offering concise insights that can be directly used in professional settings.
A useful read for marketing leaders and executives seeking stronger collaboration and more effective agency relationships.
September 4, 2023
A great quick read, chalked with some great lessons. As an agency owner it’s required read for any newbies starting their career’s and for those joining brand side as well. Written in a easy to understand and easy to execute method. Well done Jared
September 29, 2024
Many great lessons on how to treat the people you work with. As someone in the agency side, I was happy to read this and learning that there are great clients out there. It also helped me see ways to improve the relationship from our side. Highly recommend!
December 22, 2023
We currently partner with Acadia and all the advice/lessons in this book couldn’t ring more true and help me to be a better client!
Displaying 1 - 5 of 5 reviews