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Online Public Relations

3.31  ·  Rating details ·  13 ratings  ·  1 review
The Internet has revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.
Paperback, 240 pages
Published October 1st 2001 by Kogan Page (first published February 2001)
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Alicia
Sep 22, 2009 rated it it was ok
Although I feel that I could have gotten some interesting insights into the the ways that traditional PR practitioners have adapted to using social media in their work, I found the book to be moderately unreadable and I skimmed most chapters.

Rife with typos and poorly organized (one would think that a definition of "website" would naturally come before definitions of things one might find on a website, but this book proves that theory wrong).

Disappointed - editing factors contributed to my
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