Consumer Behavior in Fashion

by Michael R. Solomon, Nancy J Rabolt

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. "Consumer In Fashion, Second Edition" not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers

580 pages, Hardcover

First published January 12, 2003

Reviews

[Carrie · Rating 3 out of 5]

so far, not exactly loving this class so much. so, we'll see.

[Syed Bukhari · Rating 2 out of 5]

a good textbook for a beginners level reader