Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.
Book Yourself Solid, Second Edition enables you to adopt the righ...more
So friends, let me tell you how much I hated this book that I did not finish and won't: take your pick as to which (if any) gets your attention.
a) I kept it several extra days from the library to carve out the time to write this review.
b) It is one of the very few books (I was an English major, and have a catholic reading taste) I refused to finish. The only one that comes to mind as being as unintentionally ridiculous and celebrated (for very different re ...more
Since I first heard about Michael Port, I changed the way I have my conversations with my clients, I became fully self-expressed and totally honest, I said no to lousy clients, I raised my rates 3 times, I shared my package pricing on my website for full transparency, and I am getting booked a lot more frequently.
I am still not even done with his book - I am doing the workbook and seriously paying attention to everythin ...more
Now, on to the book itself. You need to read this book if you're in a professional service business. There is great nugget after great nugget that you can use. I suspect that if you only use 10% of what's in this book, ...more
But wait! The author has found THE secret formula, and once you finish his book, you can take a course and get "certified" to make money teaching others the secret formula.
And after that, I guess we'll all get rich raising llamas.
In the pages that follow, he unpacks his "Booked Solid System" to which he ascribes the power to solve both of those stated problems.
Contrasting "old school" and "new school" marketing methods, he writes, "[Many:] have come to beli ...more
Topics include personal branding, talking about what you do, selling, networking, direct outreach, referrals, web, speaking, writing, and keeping in touch.
I like Port’s non-sleazy approach to sa ...more
I like the fact that this book takes a conversational tone so that the author uses simple language without the jargon. The book begins by differentiating between the tra ...more
"Begin to view your role with your clients as that of a highly important and trusted advisor. You have a moral obligation to offer your services to those who need them. To do anything other than counsel, advise, guide, and coach your clients would be a huge disservice ...more
I particularly like the access to templates and the app to use to actually do what the book recommends to create a clear plan of your target market, what you offer to them and why and then how to market effectively.
Highly recommended for anyone in professional service busine ...more
One thing that did annoy me a little bit was the constant plug of his own material, seminars, workshops, carts etc. I intend to write a book this year and I've made a mental note to not self promote as much, so a valuable lesson learned here.
Overall, I would recommend thus book. ...more
After listening to him I don’t like him. And being likeable is his job. So I wouldn’ Take his advice on how to improve either of those things.
This is one of the best books I have come across on building a personal brand. I have not begun to scratch the surface of applying all the practical exercises covered but look foreword to getting them done.
Michael Port has been called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal. He is the author of four bestselling books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times Bestseller, The Think Big Manifesto. Michael blogs for the Huffington Post and has written monthly columns on sales and marketing for Entrepreneur Magazine and American Express Open Forum, is a regular guest on ...more
You need to be self started enough to actually do the work, but you need to be humble enough to accept guidance. I will say there is nothing revolutionary here - there rarely is in business books - but I personally liked the frank and ...more
Book Yourself Solid gives it’s entire premise away in the title. The whole goal of the book is for you to learn how to get booked solid.
It starts by helping you build a ‘velvet rope policy’ where you identify your ideal clients and then build a process to only let them through your velvet rope to work with you.