Selling to The New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects

by Jim Taylor, Stephen Kraus, Doug Harrison

In this practical and fascinating follow-up to their behind-the-scenes look at America’s most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented research to reveal what motivates the wealthy class, how they think, where they shop, and how they really spend their money. Now, based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton, Selling to the New Elite explains what the truly rich want from brands, what they expect from the marketplace, and how their changing purchasing patterns could mean big business for you. Including eye-opening stories from mutually satisfying interactions between salespeople and affluent buyers, the book showcases the best practices that have led to hundreds of successful sales and incorporates exercises that allow you to apply the information in your own context. By helping readers win over the wealthiest customers, this one-of-a-kind guide offers the key to becoming rich yourself.

272 pages, Paperback

First published February 9, 2011

About the author

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Reviews

[Laura Rendon · Rating 5 out of 5]

This books explains the thoughts and actions of the elite and gives you insight on high end brands like Fendi, Prada etc, as well as other companies that sell to higher end customers. Excellent book if you are seeking to launch a high end brand or simply seeking to understand the elite -business world. ❤️