How to Move Minds & Influence People: A Remarkable Way of Engaging & Persuading Others

by Iain Carruthers

If you are running a project, leading a team or trying to win a contract, think about the people you need to influence. What if you could get behind their scepticism or defences? What if they could see the world from your vantage, and enjoy the view? What if they could see just what was possible? This book has a simple to help you influence people by firing their imaginations. Don’t argue with them. Don’t proposition them. Let a well chosen story or stories smuggle in what you need them to know. You don’t need special skills or a silky smooth voice. You just need to take a few practical steps and soon the unlikeliest of people will be eating out of your hand. Inside you’ll Ideas and tools to help you influence others in your working life How to craft a story to an audience and their needs How to understand and tell your own story This book will show you how to create a story to influence anybody, in any situation. Whether you are trying to influence a single person or a room full of expectant or cynical faces, discover how to make your point, change others’ minds, and carry people with you.

Genres: Nonfiction

126 pages, Paperback

First published June 5, 2003

About the author

Iain Carruthers is a brand consultant, researcher, and former director at Interbrand, the world’ s largest brand consultancy, where he worked with leading organizations on their branding projects. He is the author of "How to Move Minds and Influence People.

Reviews

[Hady ELSISI]

كتاب ممل ولم استفاد منة

[ثائر أبو قيس]

كباقي كتب التنمية البشرية التي تبدأ وتنتهي بسيل كبير من النصائح والأفكار…كتاب عادي ولاجديد فيه ..

[Norah]

أفضل كتاب إجتماعي قرأته للآن

[Michael Moseley]

A really useful book that challenges the way you think about influencing people. Tell them a story

[Soufiane]

الحياة