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Identity Crisis

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3.42  ·  Rating details ·  19 Ratings  ·  0 Reviews
Clients in CrisisIt's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In "Identity Crisis!," identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have ...more
Hardcover, 224 pages
Published October 9th 2007 by HOW Books
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Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands , is the Engineer of Creative Identity for Jeff Fisher LogoMotives.

He has received nearly 600 regional, national and international design awards for his logo design efforts. His work is featured in over 100 books about logos, the design business, and small business marketing. Fisher serv
...more
More about Jeff Fisher