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Obvious Adams The Story Of A Successful Businessman (Illustrated)

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4.06  ·  Rating details ·  274 ratings  ·  35 reviews
Obvious Adams The Story Of A Successful Businessman (Illustrated)

- The original story by Robert R. Updegraff - uniquely illustrated
- How to get the most from the story
- 10 Essential Marketing Lessons From Obvious Adams you can apply today
- About the author, Robert R. Updegraff

One reviewer called it "The best marketing book you've never read."

This little volume was an inst
...more
Kindle Edition, 46 pages
Published March 29th 2013 by Waterfall Creative Publishing (first published 1953)
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4.06  · 
Rating details
 ·  274 ratings  ·  35 reviews


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David
Dec 07, 2015 rated it it was amazing  ·  review of another edition
What a brilliant, simple and short story to illustrate something many of us forget in business (and in life).

I wish I'd been given this book when I finished my A Levels, or when I'd started University. This is the kind of book I'll be rereading every year for the rest of my life.

It's out of copyright, so you can get a free digital copy.

(Oh and David Ogilvy of Ogilvy on Advertising used to give this book as gifts to up and coming ad men)
Pankaj
Aug 15, 2015 rated it really liked it  ·  review of another edition
".. picking out the obvious thing presupposes analysis, and analysis presuppose thinking, and I guess Professor Zueblin is right when he says that thinking is the hardest work many people ever have to do, and they don't like to do any more of it than they can help. They look for a royal road through some short cut in the form of a clever scheme or stunt, which they call the obvious thing to do; but calling it doesn't make it so. They don't gather all the facts and then analyze them before decidi ...more
Ruchir
Jun 26, 2017 rated it really liked it  ·  review of another edition
Seeing Obvious and communicating it properly is the strength of Adams. For any shrewd businessman or marketing persons finding obvious is essential for Success. This simplifies complexities.

A good read. At least once.
Sara
Jun 21, 2017 rated it it was ok  ·  review of another edition
It is an inpirational read fopr a time only, but just that.
Darron
Dec 23, 2018 rated it it was amazing  ·  review of another edition
A short story that highlights something we forget when dealing with challenges. I found it to be of use.
Kesavan Hariharasubramanian
The book lucidly showcases how common sense can trump expertise in a given field. A must-read!
Oliver English
Dec 02, 2017 rated it it was amazing  ·  review of another edition
First half: story - good but not so informative.
Second half: advice/ steps to being obvious, interesting points that expand upon the original story.

A nice little book, quick and easy to read.

Jan Brinkmann
Jan 29, 2019 rated it really liked it  ·  review of another edition
very short story about advertising. inspiring, obviously ;)
Saikrishna
Aug 06, 2017 rated it it was amazing  ·  review of another edition
Simple and Brilliant. Author says what he wants to say in few words and that's it ! No Fluff !
Marcelo Bahia
Oct 14, 2018 rated it really liked it  ·  review of another edition
Shelves: business
A little tale with a simple lesson we often forget in business: the value of the obvious and the pragmatic seek for the truth as it really is. Worthwhile short read.
Dennis Pilat
The book was straight to the point.

Get all the facts and do what's obvious.

"The Mountains Of Holland"

"There are no mountains in Holland."
Jenny
Jan 24, 2017 rated it really liked it  ·  review of another edition
Key takeaway demonstrates over and over in this short story:

"...picking out the obvious thing presupposes analysis, and analysis presuppose thinking, and I guess Professor Zueblin is right when he says that thinking is the hardest work many people ever have to do, and they don't like to do any more of it than they can help. They look for a royal road through some short cut in the form of a clever scheme or stunt, which they call the obvious thing to do; but calling it doesn't make it so. They do
...more
Sean Goh
Jul 22, 2015 rated it it was amazing  ·  review of another edition
Neat short story illustrating the KISS (Keep It Simple, Stupid) principle.

How many of us have sense enough to see and do the obvious thing? And how many of us have persistency enough in
following out our ideas of what is obvious?

It's that everlasting obviousness in Adams that I banked on. He doesn't get carried away from the facts; he just looks them squarely in the face and then proceeds to analyze, and that is half of the battle.

I have decided that picking out the obvious thing presupposes ana
...more
Barry
Dec 22, 2015 rated it liked it  ·  review of another edition
Shelves: business
A nice, short book on how to be successful not only in business, but also in real life. There are two important lessons that I take from this book. One is that you should strive to seek the whys of any event to find the root cause of any problem, which forces you to be rational about the problems and their potential effects. The second lesson is to simplify your solution to the problem. Don't overthink problems and try to design a sophisticated solution. A lot of the times, the simplest solution ...more
Madhur Rao
Nov 19, 2015 rated it it was amazing  ·  review of another edition
Nice easy read. One can argue that the business environment has changed over the last 100 years, and therefore one needs different tools to succeed in the current age. But this book highlights that some things haven't changed over these many years - the ability to synthesize information in simple terms that can be communicated to a 7 year old. As Albert Einstein said it so well "Everything should be made as simple as possible, but not simpler".
Steve
An outstanding little book I'd included in my "American Business Parables" reading partly on a single quote read online.

Very well worth searching out and reading. Lovely story with basic principles well presented.

Don't expect a long read, or something "heady" and over-clever - the basics are always.... Obvious.
Nathan
Jan 20, 2015 rated it really liked it  ·  review of another edition
Super quick read, very practical reminder that it is necessary and not always easy to look for the obvious. This book seems to have fairly low reviews but I'd say you'll get some of the best bang for your buck when you consider how little time/money you spend on it.
Luka Rajčević
Jan 31, 2015 rated it really liked it  ·  review of another edition
Very quick read. In a simple and approachable way it draws the idea of looking for the obvious (and applying it) instead of coming up with obscure just for the sake of it not being obvious - because "obvious is stupid and, well, OBVIOUS!".
Kelly
Aug 04, 2015 rated it liked it  ·  review of another edition
One of those short business fables, like the Carpenter, written to exemplify one point. This one serves to demonstrate how most professionals overlook the obvious in favor of detailed facts and analysis.
Kevin
Feb 07, 2016 rated it it was amazing  ·  review of another edition
One of those books recommended by a mentor. Can see why it was highly spoken of. A story of a man who goes straight line toward he wants. Main point of the story is that sometimes the best decisions are the obvious ones. Too much thinking can fog decision making. Great read
Iain Hamill
Nicely written, and what was true here in 1916 is still true today.
Ben
Feb 02, 2015 rated it really liked it  ·  review of another edition
Shelves: business, self-help
a lovely small book, you can read it in 30 minutes.

It's simple, enjoyable and insightful.

An obvious way to invest 30 minutes of your time
Davi Bauer
If you can explain your idea for a child and she understand, then your idea is mature, otherwise, it is not so obvious.
Mari
Aug 07, 2015 rated it it was amazing  ·  review of another edition
A very fast read for a book about not taking shortcuts with one's thinking. This is a great reminder to ask the right questions and gain others' perspectives. Highly recommended.
Linda
Feb 14, 2013 rated it it was amazing  ·  review of another edition
Very nice, little book. One of those olden golden books. What a little gem.
Esteban Herrera
Jul 12, 2012 rated it it was amazing  ·  review of another edition
One of the best books on marketing ever written. The message is very simple and powerful at the same time.
James Christensen
Mar 01, 2014 rated it really liked it  ·  review of another edition
Great little read. More like a pamphlet than a book.
Nathan
Dec 06, 2015 rated it really liked it  ·  review of another edition
A quick read highlighting, essentially, the importance of Occam's Razor: sometimes the best thing to do is the most obvious thing.
Sal Coraccio
Despite the low mark, it is probably required reading for the bidness-types or the improvers among us.

It's a quick, inspirational read even if many of the examples are quite dated. Just read it.
Ted
Apr 24, 2013 rated it it was amazing  ·  review of another edition
Shelves: business
The only business book I recommend to read!
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