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Finding your niche: a handbook for entrepeneurs

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Tells how to assess one's strengths and hidden assets, identify markets, develop products, plan test marketing, and handle distribution

209 pages, Mass Market Paperback

First published June 1, 1994

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About the author

Larry Pino is the Founder and Chief Executive Officer of Tuscan Gardens Senior Living®, a Florida-based senior living company focused on pioneering upscale Supported Living, Assisted Living and Memory Care communities for seniors. Prior to Tuscan Gardens, Larry was the Founder and CEO of a private equity enterprise development and management company.

Larry graduated with a Bachelor’s Degree from the University of Notre Dame, a Juris Doctor degree from the New York University School of Law, and a Doctorate in Business Administration from the University of Florida. In addition, he received Certificates of Completion from the Universidad de Madrid in Madrid, Spain, L’Alliance Francaise in Paris, France, and the Centro Linguistico Italiano dante Alighieri in Rome, Italy.

With years of entrepreneurial experience, Larry helped create some 80 distinct businesses selling over $1.5 billion of goods and services.

Larry is also a commercial litigation attorney specializing in business and investment law. He is a partner at Pino Nicholson PLLC.

He's spoken to over one million people, appeared on 140 radio and TV shows, and authored several books (12 to be exact). Larry currently combines his penchant for speaking and writing in his blog at http://ourlifeinbusiness.com.

Larry is intensely dedicated to his family; including his wife of 27 years, their two sons, and one daughter.

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