Enchantment: The Art of Changing Hearts, Minds and Actions
Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller The Art of the Start is the essential reference book for starting any new enterprise.
The Art of Enchantment is an update of Dale Carnegie's How to Win Friends and Influence People, in which Kawasaki asserts that the fundamental goa
It's also very broad but not very deep. I feel like this book could have been muc ...more
Imagine then my PROFOUND disappointment with a short, shallow collection of over-used advice and cliches. Most of the book consists of him *citing* other peoples' work and devoting one or two basic paragraphs to each tired concept.
There is NOTHING NEW here -- "be authentic"? Gee, THAT h ...more
I also like on he has a few interesting Japanese philosophy such as:
-Kanso - expressing things in plain and simple ways
-Fukinsei - sy ...more
A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet points (re: a startup). There were a few anecdotal stories that really helped characterize a point about enchantment.
It's really just another business book: written lightly, strangely organized, painfully shallow, ...more
- make "yes" your default answer to everything. Awesome! Let's get overcommitted and co-dependent!
- swear for effect according to his special little rules. Otherwise, use stupid puk ...more
So without any history, this is the first book I ever read from him and what a dissapointment.
I did know his alltop website and that's all I could think while reading this book: this is alltop in a book format.
He seems to have collected a whole bunch of little stories and facts and used a vague word as a title but also to be able to squeeze ...more
-Make crow's feet (real smile)
-Dress like a peer (of the person you're meeting)
-Perfect your handshake
-Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports)
-Accept others (everyone is better than you at something, people are more similar than different, people deserve a break (don't judge immediately))
-Get close (you tend to like the people you're around more)
-Don't impose your values
-Pursue and proje ...more
A little too much of his personality came through for my liking, and he struck me as kind of immature and narcissistic (e.g. "bull shiitake" "orifices" and "Guy's Rules to this and that"). A lot of his advice & anecdotes seemed based on nothing more than the desire to show off (e.g. Richard Branson polished my shoes). Also, d ...more
What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you read them, or worse, curse the fact that you paid good money for them. It's basically a book filled with tautologies: Do the right thing, and you will enchant the world; Don't become too enchanted, lest you should be tak ...more
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None of these suggestions are bad, but several ...more
Enchantment is the culmination of Mr. Kawasaki’s life work. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. You’ll see how ideas are taken from a person’s head into the “collective consciousness.”
You’ll find the heart and soul of Guy Kawasaki.
From achieving “likability” to using technology to how to enchant your boss, Mr. Kawasaki leaves no stone unturne ...more
Throughout all of his advice, I can't help but think about the greasy-palmed corporate hacks on the other side of his advice: "Give for Intrinsic Reasons", "Bake a Bigger Pie", and "Default to Yes". This is g ...more
But the book I read here is total disappointment. The first few chapters start with what is the definition of enchantment and how to achieve likeability.
The book title is 'Enchantment: The Art of Changing Hearts, Minds, and Actions'. But I don't find any point that author provided in ...more
Not one of the best non-fiction books I'd ever read.
Some points were missing explanations, I did not mean they had to be lengthy an all, in fact, there was a non-fiction I read previously, each chapter was short and brief, yet so concise and detailed.
This book failed to "enchant" me (excuse my pun).
And there were some points that were contradicting, in the end, I got even more confused. I did try and reread those parts, but failed to ...more
Much of what Guy Kawasaki writes in Enchantment is common sense, intuitive and inherent. Yet it isn't practiced, which is why a book like Enchantment is worth your time.
But like all works of this sort, you won't fully appreciate it's worth unless you go out of your way to pu ...more
I attended Iolani School where ...more