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Visual Hammer

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3.79  ·  Rating details ·  105 ratings  ·  9 reviews
For decades, marketing has been dominated by a verbal approach. Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.

Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and ma
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Kindle Edition, 161 pages
Published March 26th 2012 by Laura Ries
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3.79  · 
Rating details
 ·  105 ratings  ·  9 reviews


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Jeff Stanger
Sep 08, 2017 rated it liked it
This was highly recommended from a couple of business magazines I read and Ries is well known in the field. That being said, I was very disappointed about 58 pages in when she claims that Nike was the first athletic shoe! Really? Nike, the brand that didn't exist until the early 70's? That's news to brands like Converse, Adidas, Puma etc.

I could accept the mistake from a lesser known "marketing" expert, but she's supposed to be 2nd generation royalty in the field (Google her dad). It took me ou
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Benyamin
Feb 11, 2016 rated it liked it
با متد و ایدهایی که داده بود میشد کنار اومد و کلی ایده گرفت ولی گاها مثالها و تفسیرهایی رو میاورد که به دلیل نداشتن اطلاع از اون بازه زمانی و اتفاقی که برای برند مذکور یا فلان کپانی افتاده نمیشد درک دقیق و درستی داشت. ...more
Tanmay
Mar 15, 2017 rated it it was ok
Not helpful, points things out without explanation

This book reads like a person standing in front of a lecture hall reading through blurbs on what other brands have done and transitions with the opinions on what the author would have done better instead.

Only the last chapter touches remotely on building your own visual hammer with the rest of the book really just being an exhaustive prologue. The book does not follow up on its implicit promise that at the end you will have a better process and
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Emily
Mar 01, 2016 rated it it was ok
Shelves: design, business
This book seemed shallow, hastily written, but it does contain some good marketing wisdom, even if I seemed to consistently disagree with about 10% of it.
Hakan Karabas
Dec 26, 2018 rated it really liked it  ·  review of another edition
Pazarlama, marka/kimlik oluşturma ve logo tasarımı konularını işleyen güzel bir kitap.
Dzijana Liashkevich
Mar 19, 2014 rated it really liked it
Shelves: marketing
I read this book very fast,literally in two days. So to speak,this book is very useful not only for marketers/brand managers/etc ,but for those who is about to open business and create a brand.A lot of good cases of well-known companies are presented there.And without boring theory!A good thing,I think!;D
yin
May 04, 2013 rated it really liked it
观点不错,阐述上有点缺乏系统性和深度
Zeynep Y
Jun 23, 2014 rated it really liked it
Oldukça yararlı buldum ve hiç sıkılmadım.
Dilara Şebnem
Feb 24, 2015 rated it it was amazing
Çok akıcı, hap niyetine bilgilerle dolu.
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“Aflac, the company that brought us the duck. In the year 2000, the company had a name recognition of 12 percent. Today it’s 94 percent. And sales have gone up just as dramatically. Aflac sales in the American market went up 29 percent the first year after the duck arrived. And 28 percent the second year. And 18 percent the third year.” 0 likes
“You can change “words” in a marketing program, but heaven help you if you try to change a” 0 likes
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