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Brandscaping: Unleashing the Power of Partnerships

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4.11  ·  Rating details ·  98 ratings  ·  12 reviews
In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up ...more
Kindle Edition, 270 pages
Published August 22nd 2012 by Content Marketing Institute
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Shelly M
Aug 14, 2016 rated it really liked it  ·  review of another edition
This book most interesting parts are from beginning to the middle pages. Talking more about taking relationship beyond expectation, a kind of marketing in this digital era-bury the old system advertising as who needs hard selling anyway. Now being more personal and offer valuable information thru killer contents are all about. A super investment-worth to read for marketer or business owners!
Dan Mccarthy
Feb 14, 2013 rated it really liked it  ·  review of another edition
If you are a marketer, this is an important book to read. Davis paints an exciting future for marketing in specific examples. The common thread? Content, brand and imagination. The outcome is a remarkably powerful way to drive results for your business.
Dan MacInnis
Mar 03, 2016 rated it it was amazing
Awesome book with so great examples of how to brandscape with others to build your brand into something really wonderful.
Mike
Mar 31, 2013 rated it it was amazing  ·  review of another edition
Fun take on marketing. I really enjoyed the case studies. Wish more business books had examples written like this.
Rob Wilson
Mar 17, 2017 rated it really liked it  ·  review of another edition
Great book. I wish there were some more examples with having a very small business of just around a few employees.
William Nelson
Great book in terms of principles, but it took me forever to get through. It felt long and I would often put it down cause it was boring, I feel the author could have structured the book to keep the reader engaged more.

In terms of content, it has tons of great ideas and examples around how to Brandscape and the value of doing so - since reading the book, we have dabbled a bit in this with success! Nuggets: Find you audience through things they already enjoy, be careful of TOO much content, know
...more
Mary
May 23, 2014 rated it liked it  ·  review of another edition
Shelves: business, nonfic
The basic premise of this book is that businesses need to think about marketing in a totally new way -- instead of advertising and promotions they should create partnerships with content creators who already talk to the audience the business wants to reach and collaborate in a way that authentically represents their brand. There are a lot of cases described in the book where this has been done, most of them not to the extent the author thinks they could have.
There are a lot of interesting quest
...more
Filip Rublev
Sep 15, 2014 rated it it was amazing  ·  review of another edition
Brandscaping appeared to be a more insightful book than I expected. The main premise of the book is the advantage of partnership between brands and content producers that use the products to achieve popular objective.

Brandscaping suggests that brands can gravitate to other brands targeting the same audience similar to mall structure. Whole Food store at the mall would attract different type of businesses compared to Target. The book has been created to be not “how to” book, but “how to think” bo
...more
Raquel Richardson


I consider myself a savvy marketer and often think of ways to brandscape. Andrew's book gave me even more ideas and inspiration. I've told the nurse Kennedy story at least a dozen times. Well done Andrew!
...more
Jim Brown
Jul 05, 2015 rated it it was amazing  ·  review of another edition
Shelves: business, inspiration
I heard Andrew give a talk about Brandscaping and Nemo several years ago, but finally read the book.... WOW!!! I couldn't put it down and came up with 12 solid ideas while reading it that I can't wait to implement. ...more
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Andrew Davis
Sep 27, 2012 rated it it was amazing  ·  (Review from the author)  ·  review of another edition
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Annette
May 01, 2017 rated it really liked it  ·  review of another edition
Read as part of the Small Biz Book Club. The book is partly aimed at larger structures, but the ideas are well applicable to very small businesses as well. Sparked lots of ideas !
Matthew Kaboomis Loomis
rated it it was amazing
Oct 06, 2016
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Andrew Davis has wrangled for The Muppets and written for Charles Kuralt. He’s marketed for tiny startups and Fortune 500 brands. His novel combinations of old ideas that leverage new technology have been tapped by the Obama administration and Russian media moguls. Brandscaping: Unleashing the Power of Partnerships, his new book, puts his common sense approach to work for you.

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