Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

by Fred E. Hahn, Kenneth G. Mangun

This new edition features four new chapters coverings topics such as how to select print media for your ads, how to create ads in the comfort of your own home, and how to advertise via the broadcast Fax and the internet. The book offers practical, field-tested techniques and insights into every major form of advertising such as newspaper ads, flyers, direct mail brochures, catalogs and audio ads. For the reader's ease, each form of advertising is covered in a single self-contained chapter. Detailed checklists and step-by-step instructions also make producing ads easy for the reader.

384 pages, Paperback

First published February 1, 1993