"Banal Information Is Not Transmissible" -- a subheading within the book that encompasses its fate. Not trying to be mean, but it is ironic that studying contagious ideas did not embed itself in the way Zarella wrote this.
This quick read is chock full of relevant information on navigating the social media marketing waters effectively. We live in a time when digital "clutter" paralyzes people due to the endless options and opportunities available. However, armed with this author's advice, you can now find a way to reach your audience with whatever idea you're trying to disseminate.