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The Boron Letters

4.26  ·  Rating details ·  911 ratings  ·  66 reviews
Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing.
Kindle Edition, 147 pages
Published February 27th 2013
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4.26  · 
Rating details
 ·  911 ratings  ·  66 reviews

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Greg Seguin
Apr 16, 2017 rated it really liked it
Good marketing primer that doles out marketing advice as well as some pretty decent life advice.

Two nitpicks on this book:

(1) It's dated. Halbert was a whiz in direct mail marketing, and the writing shows its age. His son, also in the copywriting biz, does his best to update it for the digital age but the book should be read as foundational rather than a source of the latest and greatest tips.

(2) Every few pages has a cross-sell of some other Halbert product on their website. The book could have
Dec 27, 2013 rated it it was amazing  ·  review of another edition
Great copywriting/selling is hardly about the writing. It is way more about the preparation that goes into writing.
- Choosing a list.
- Deciding an offer.
- Picking a great product to sell.
- Researching what a list/market wants.

This is true no matter what the medium is - a 70s newspaper or a present day smartphone screen.
A surprising amount of just 'life lessons' as opposed to marketing techniques. I really enjoy how personal these letters are and I found them very entertaining to read outside of just being educational.

I wish there were more though. After the 25 letters, I really want to read the more formalized book he mentions he wanted to write. Does anyone know if he did write anything like the book he discusses wanting to do?

One of my favourite take-aways from this book written by a father to his son, is h
C. Spencer Reynolds
Apr 26, 2016 rated it it was ok
Laborious reading and so dated...

We read this in our Book club and although there were a few good points in the book, all-in-all I would not recommend it to others as a good read. If you are a marketing type and want some of his insights then certainly a book worth some of your time, but not for the average gal/guy out there to invest your time with!
Atman Pandya
Nov 03, 2017 rated it it was amazing  ·  review of another edition
Written by 'history's greatest copywriter' Gary Halbert, this book is a collection of letters from a father to his adolescent son. In these letters, Halbert teaches his 16-year old the importance of 'road-work', a strong work ethic and the inside secrets of great advertising.

There are some gems in these letters and the fatherly conversational tone makes them all the more endearing. I especially loved some of the ideas on how to grab and hold attention in direct mailers.

While the book is a bit da
Jun 12, 2014 rated it it was amazing  ·  review of another edition
Shelves: business, advertising
I read the Boron letters on my trip to Vegas for a CXO event. It happened to fall on Halbert's birthday. I didn't know that until after I was reading the book.

I also just finished reading Vonnegut's Slaughterhouse-Five. Halbert mentions that Vonnegut has some of the clearest writing, and that Breakfast of Champions is worth reading. I didn't like that book, but maybe I should reread it.

Anyway, I really enjoyed The Boron Letters. I've always loved Halbert's writing style. The book focuses on some
Corey Constable
Jan 04, 2017 rated it it was amazing  ·  review of another edition
These letters to Bond were an excellent base to build off of for entering into the field of copywriting. They were personal, humorous, and insightful. While they may seem a bit outdated, the principles within can be carried over into the digital age with just a little bit of ingenuity. The subject line is the new envelope, the link title is the new bag of soil, etc. I look forward to reading the other titles he recommended.
Aurimas Mikalauskas
I had no idea where this book will lead me. It was supposed to be about direct marketing and mail oder business but it was way more than that. I love Gary's style of telling stories and getting really emotional when he feels like it. Even if it sometimes it has nothing to do with the point he is making. I'm re-reading it again now. Why wait?
Ellis Morning
Nov 07, 2015 rated it really liked it  ·  review of another edition
Enjoyable letters from father to son with candid revelations, advice for personal improvement, and interesting sales tricks.
Madhav Sekar
Jul 25, 2015 rated it it was amazing  ·  review of another edition
very gud book on copywriting and such
Mark Manderson
A positive addiction is simply being addicted to something that improves the quality of your life.

A negative addiction is being addicted to something that lowers the quality of your life.


Try everything multiple times. 

Go over your plans again and again daily as they will become more and more clear.

The money is where the enthusiasm is. When hiring someone always look for the most enthusiastic one, not necessarily the most qualified.

Be a student of the markets a
Dean Brooks
May 03, 2019 rated it it was amazing  ·  review of another edition
This should be required reading for every kid in high school, though it's also great for anyone who wants to get into business, no matter the education level.

TBL has some of the best advice you'll ever find about copywriting, direct marketing, and direct selling. Fun fact: Direct mail gets a better response rate even today than email and other online promotional marketing methods, which makes this book as valuable today as the day it was written. Halbert's techniques can certainly be adapted to
Edd Thompson
I have just finished the book. That is the quickest I have ever read a book. It is a good format for a book and is easy to whizz through. As a small business owner looking to improve his copywriting, I am slightly disappointed with the description of the book and what is actually inside it. There are some wise words about copywriting and selling your ideas which are very useful.

If you want a book that outlines the steps of making money via direct mail along with general self-help advice and som
Tim Miller
Apr 02, 2018 rated it really liked it  ·  review of another edition
Boron Letters is marketed as an insightful look into the world of writing copy. The reality is, it’s a series of letters, written from a father in prison, to his teenage son. Yes there’s a lot about writing copy—Gary Halbert was said to be one of the greatest copywriters of all time, but I saw a lot more life lessons that anything else. This book is a father, attempting to instill valuable life lessons to his son. There’s advice about fitness, psychological & social well-being, even some phi ...more
Apr 20, 2018 rated it really liked it  ·  review of another edition
I have only read this once, so can’t really write much about it yet. Like the Robert Collier Letter Book, it needs to be read and digested over, and over, and over again.

Having said that, it’s one of the best works on the topic I’ve read since... well. Since the Robert Collier Letter Book.

Some other reviews note that this is dated. Sure, it’s dated. So are the updates. The point is that all of these things still work, and if you apply the core principles to any format, in any market, it’s still
Tobias Johnson
Nov 23, 2018 rated it it was amazing  ·  review of another edition
>become a student of reality
>new way of thinking about procrastination (the four square lesson on life); successful people spend more time doing things that are not necessarily urgent, but still important
>sell what people want to buy (do this by looking at what they're actually buying, not what they say they're buying)
>best way to overcome creative blocks is to just keep moving
>the very best writing goes unnoticed
>don't make decisions when you're hungry, angry, tired or lonely

H.L. Goyer
Mar 26, 2018 rated it it was amazing  ·  review of another edition
Read this book twice in a row. If you're the sort of person that loves/hates/is fascinated by excellent Copywriting, this is the best book ever put together on the topic.

Most of the things here are not directly applicable to most modern Internet era businesses (some exceptions!), but can be altered a little bit and still used to great affect.

If you are considering a career or just want to dabble in Copywriting, this is quite possibly the only book you need. If you write CTA's, this is a must-rea
K. Rezaiezadeh
Not quite as focused on actual writing tricks as I would have liked - more generally useful for getting into the right mindset for copywriting success than for learning what makes great sales letters tick. There's definitely something to be said for the idea of Halbert's honesty and voice doing that all by itself though, as it certainly comes through even in these personal letters (and is further explained through his son's useful breakdowns).
Gary Dale
Apr 15, 2019 rated it really liked it
Interesting to see how someone keeps their mind active in prison

I thought this was an interesting book in that someone would give business advice (sound, practical advice) to his teenaged son while in prison. Much of the letters are personal meanderings but there is a lot of practical business advice for the reader who is interested in copywriting. And it is advice to learn from and to be followed.
Peter Roljic
Jul 08, 2018 rated it it was amazing  ·  review of another edition
The real example way classic books are important to read. In those days Gary knew how to stay low and play simple with clear mind. How small things are important (food, sport, useful education, experience etc.). I recommend this book to people who want to make something from there own. Opportunity is everywhere you just need a little imagination.

Thank you Gary for opening my eyes!
May 28, 2017 rated it liked it  ·  review of another edition
Decent overall, though many of the digressions smell strongly of 1980s self help culture.

Overall this is not bad but quite a bit informal and the copy I have was printed with many errors and in monospace font.

Certainly there ought to be a balance between a verbatim copy of personal letters and general standards of professionalism...
Mar 17, 2017 rated it really liked it  ·  review of another edition
There's a lot of information in this book, but it's specific to copywriting and marketing. In that sense, I think that it is an excellent book. But this book also has some briefly mentioned truths about life that I personally found really enriching. I know I'll end up reading these letters again and again.
Jul 31, 2019 rated it really liked it  ·  review of another edition
The Boron letters
Gary to his son
About mail orders
And how it’s done

Road work early in the morning
His way of working out in jail
For his mind not to fail
Also fast until evening

The King of advertising
Get attention
Interest them
Arouse desire in them
Make them take action
The keys for good copywriting
Mar 29, 2018 rated it really liked it  ·  review of another edition
This has a very blunt, pragmatic - almost friend like tone. What would a book written by an advertising man at his prime to his 16 year old son sound like? Amazing!

That is exactly what this book is. It's crisp, endearing, engaging and keeps on! :)
This is a book worth coming back to with a pen and paper in hand.
Mar 17, 2019 rated it really liked it  ·  review of another edition
Interesting collection of letters from a father (in prison) to his son. Father is writing 25 letters on different learnings from his life (love, business, health, etc.). As time moves on, we also get to see a side of how prison is impacting his state of mind.
Vincent P
Gary Halbert is one of the most influential copywriters in this era.

This is an interesting compilation of letters he wrote to his son while Gary was serving a prison sentence.

There are some good tidbits in here with one of the most important and biggest lessons in business inside.
David Yamasaki
Amazing overview of how direct mail advertising used to work back in the day with many great applications for today! A definite must read for anyone interested in marketing. If only it continued on after letter 25!
John Canque
Jun 24, 2018 rated it really liked it  ·  review of another edition
Fist book on copywriting, great intro into what goes into writing copy. I wasnt a fan of all the other advise. You can't just have big arms; you need big chest, thick back, wide shoulders, and powerful treetrunk legs.
Brian M. Murphy
Apr 07, 2018 rated it it was amazing
Great Copy

Everything you need to know in a concise, unedited format from a master. Lots of great tips and excellent insights.
Teresa A. Richardson
Feb 24, 2018 rated it it was amazing
Great Stuff...

There is nothing more that I can say that hasn't already been said... it's a classic. Very informative. Great Read.
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