Analytics in a Big Data World: The Essential Guide to Data Science and Its Applications

by Bart Baesens

The book discusses the topic of Big Data and Analytics, which is now more relevant and actual than ever before. It is written with a strong practitioner focus, not overly stressing the mathematical underpinnings but the business application instead. It consists of real-life examples from the author's personal consulting and research experience (banking, retailing, government). The book includes an overview of visionary ideas and recent developments in the field with a tremendous potential to create strategic leverage in any business setting.

Genres: Business

256 pages, Hardcover

First published January 1, 2014

Reviews

[Ariadna73 · Rating 3 out of 5]

Interesting, but too heavy for my taste. Full of technicalities and complicated formulas. I read most of the text, but skipped the scientific explanations. The chapter about the applications was more to the ground and I could grasp a little bit more of it.

[Rodrigo Rivera · Rating 3 out of 5]

A decent introduction for individuals with a business background on the problems and applications of data science in a big data setting.

[Zohreh Jafari · Rating 4 out of 5]

If you already have been introduced to big data, this book, through practical examples helps you to sum up your knowledge or find your place.

If you are curious about Big data, I recommend Wikipedia and Internet for general information.

If your field is CS, I totally recommend this book.