Public Relations: The Profession and The Practice

by Otis W. Baskin, Craig Aronoff

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.

528 pages, Hardcover

First published January 1, 1988

Reviews

[Pandu · Rating 4 out of 5]

my first touch to PR world