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Web Marketing All-in-One For Dummies

(Dummies)

4.02  ·  Rating details ·  59 ratings  ·  3 reviews
Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web

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Kindle Edition, 939 pages
Published July 12th 2012 by For Dummies (first published March 1st 2009)
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Amir Jabbari
Feb 02, 2020 rated it it was amazing  ·  review of another edition
a thorough guide on the specifics of web and online marketing. The only negative point is that some of the claims made in the book regarding SEO and Email Marketing are a bit outdated.
Alan Sim
This is a good book but I found it frustrating because the images are of poor quality which made it impossible to view the output from Google Analytics.
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Jun 02, 2011 rated it really liked it  ·  review of another edition
Shelves: non-fiction
Very helpful - I keep this one close for quick reference.
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John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca–Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All–in–One For Dummies and Mobile Marketing For Dummies.

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