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The Curve: Freeloaders, Superfans and the Future of Business

4.13  ·  Rating details ·  96 ratings  ·  13 reviews

The Curve by Nicholas Lovell is a breakthrough business idea: Chris Anderson's The Long Tail meets Seth Godin's Purple Cow

The Curve is a new way of doing business and of seeing the world.

For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about variation: tailoring products for customers of al

ebook, 272 pages
Published October 3rd 2013 by Not Avail
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4.13  · 
Rating details
 ·  96 ratings  ·  13 reviews

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Andrew Saul
Nov 29, 2013 rated it it was amazing
Shelves: read-posted
Simply excellent book about the changing reality of pretty much all business models, but especially those which are seeing a large shift to digital means, or are digital entirely.

Lovell fills this book full of entertaining and informative examples of both sides of the coin: businesses embracing "the curve" and those being attacked by it.
He imparts to the reader a fully formed idea of the common theory behind what is happening in all these cases and gives starting points for a wide cross section
Dmitry Kuriakov
Jul 20, 2018 rated it it was amazing
Великолепная книга. А заслужила она это благодаря тому, что автор нашёл очень точные и понятные слова для объяснения такой сложной темы как ценообразование и сегментация. Плюс, автор пишет в контексте периода XX века о нынешнем, сегодняшнем дне. Эти три факта выводят, лично для меня, эту книгу в настоящие лидеры.
Во-первых, нужно понимать, что среда, в которой рассматриваются примеры, это мир с его новыми средствами коммуникациями XXI века, т.е. это мир интернета. Автор пишет, что именно благодар
Dain Hedgpeth
Jun 01, 2017 rated it really liked it
Dain's summary:

Moving from age defined by manufacturing and models optimised around duplicated products, market-set price points and mass marketing into age of information products, easy segmentation and customisation (even in physical), new business models seem to have an edge.

One price point and offering for everybody is crazy, you leave money on the table on both sides of every customer and businesses that successfully implement 'curve' business models, including for example most kickstarte
Oct 01, 2016 rated it liked it
I will start with a disclaimer- I don't think I'm the intended audience of the book. I'm a so-called millennial, part of the terrifying force of change that this book is trying to adapt businesses to.
First of all, one of the most interesting ideas behind the curve is that you should allow your fans to pay you however much they want to- subscription models are looked to as inferior (!) as they limit the amount of money the most devoted fans may spend on your service.
Secondly, the author emphasi
Leader Summaries
Aug 02, 2014 rated it it was amazing  ·  review of another edition
Shelves: emprendedores
Desde Leader Summaries recomendamos la lectura del libro La curva, de Nicholas Lovell.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, sistemas de fijación de precios, internet y nuevas tecnologías, nuevos mercados y sus oportunidades.
En el siguiente enlace tienes el resumen del libro La curva, El futuro de los negocios: de freeloaders a superfans: La curva
Aug 27, 2014 rated it really liked it  ·  review of another edition
Shelves: 2014, marketing, music
Excellent distillation and expansion on the theory of direct-to-fan strategy: to simplify,
build a direct relationship with fans, and offer a range of price points to ensure no money is left on the table. Highly recommended for anyone in the business of marketing.
May 07, 2015 rated it really liked it
Shelves: wrong
Grāmata apraksta peļņas modeļu maiņu digitālajā laikmetā, detalizēti, ar piemēriem argumentējot, kādēļ ierastie peļņas modeļi ir lemti nāvei, un kā izmantot šīs pārmaiņas savā labā.

Gana aizraujoši sarakstīta, svaigi un vērtīgi piemēri. Vērts izlasīt.
Sergey Kochergan
Worth reading for those who involved into digital marketing.
Tim Dempsey
Dec 31, 2014 rated it it was amazing
Fabulous book - very well written challenge to incumbent business models
Jul 25, 2015 rated it it was amazing
Very insightful as to how the distribution of media works in the modern age: a wise read for all dinosaurs who can't make old media work anymore.
Jonas Heide
Jan 08, 2016 rated it really liked it
If you've followed debates on the future of business there isn't that much new here. But the examples are good and "the curve" is a very sensible way to understand it all.
Sep 07, 2014 rated it it was amazing
A must read for digital marketers.
Jakub Malinowski
Jul 30, 2014 rated it really liked it  ·  review of another edition
Good read. Contains all typical freemium online marketing strategies. Unnecessarily long for the amount of content it has.
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