Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
It's hard to go wrong when Lou Rosenfeld and Steve Krug both recommend a UX book, but I was really impressed. I've dabbled in some eye-tracking studies (poorly, I'm realizing) the past couple of years, and this book was an excellent guide to how to do it right. It really takes you through the journey of how to ask the right questions, design an experiment around those questions, and answer those questions with the current state of eye-tracking technology. The book is very accessible and anyone looking to spend ANY money on eye tracking should buy a copy first.
Great book overall. Bojko gives a swift and insightful overview of the theory and methods involved in the use of eye tracking. The language is “down to earth” and the book is packed with good illustrations and imagery, which collectively does a nice job of supplementing the content. This book is definitely a great read for the aspiring eye tracking specialist!
Great book for learning more about what is important to consider for successful eye tracking projects. Lots of good advice to about designing studies and will help users figure out which type of eye tracker to use for different needs and how to manage data analysis. Highly recommended for anyone doing or considering doing research or work with eye tracking.