Versatile Selling: Adapting Your Style so Customers Say "Yes!"

by Larry Wilson

This classic adapts the concepts of The Social Styles Handbook for salespeople. It teaches the powerful, yet simple skill of Versatility - the ential ability to read and adapt to the natural behavior of your customers. Versatility makes customers feel comfortable and ready to buy, so sales increase measurably. It's been used by more than one million people around the world. If you learn to be Versatile, ou will see immediate, direct results.

Genres: Business

160 pages, Paperback

First published June 1, 2003

Reviews

[Chantel]

This is an amazing book for anyone in sales. It separates people into 4 categories, "drivers," "analyticals," "expressives," & "amiables." It explains how to tailor your presentation to each of the four. It's not about changing yourself or that any one group is better than the other, it's simply a way to observe physical actions, which let you know who you're dealing with, and the adjust your presentation to fit their style.

[Jeff Lee]

If you're into sales, this is the book that will open your eyes to your customers' styles and needs, and how you can adapt your style to get along with them.