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Willpower: The Owner's Manual – 12 Tools for Doing the Right Thing

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"Martela explains the nuts and bolts of willpower, offers easy to follow instructions on how to work it, and in the end, presents you with a challenge you can't say no to. … I think one of the best compliments is that this 50+ page book inspired me to get cracking with certain goals of my own."
- Emilia Lahti, MSSc, MAPP, researcher and a lecturer on determination and resilience


Why is Barack Obama only wearing gray or blue suits? Why did Stanley, while searching for Doctor Livingstone in the darkest Africa and haunted by malaria, mosquitoes, diseases, and beasts, still insist on shaving every single morning?

This book is the owner's manual to willpower. Quick to read, hard to put down. It offers you the 12 essential tools for strong will, including:

The 20-Second Rule
Effective Resting
Forgiving Yourself in Order to Learn
The Zorro Circle


These tools are not only practical and easy to put in use. They are also backed up by the latest advances in science. The book is easy to approach, but contains a wealth of information about how the human mind and brain work. Rich with stories and personal experiences of the author, it provides a highly accessible, yet scientifically accurate, take on willpower – the most important tool you have for doing the right thing.

Get the book and start taking charge of your own life. Don't procrastinate. Do it now!

"[The book] offers practical solid advice with many illustrations of experiments to validate the claims. … I highly recommend that you not only read this book but study it and keep it handy for follow ups and reminders to keep striving forward to a more successful life and better choices."
- John Wilder, marriage coach

111 pages, Kindle Edition

First published October 4, 2013

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About the author

Frank Martela

14 books31 followers
Frank Martela, PhD, is a philosopher and researcher of psychology specializing in the question of meaning in life. His articles have appeared in Scientific American Mind and Salon and his work has been featured on Quartz and on the BBC. He has spoken to more than one hundred audiences worldwide, with invited lectures in universities on four continents, including Stanford University and Harvard University. He's been interviewed by the New York Times, Fitness, Vice News, and Monocle Observer among others. He is based at Aalto University in Helsinki.

Frank is a cross-disciplinary researcher with PhDs in both philosophy (University of Helsinki) and organizational research (Aalto University). His research has been published in numerous academic journals within psychology (Journal of Personality, Journal of Positive Psychology, Journal of Happiness Studies, Review of General Psychology), philosophy (Metaphilosophy, Southern Journal of Philosophy), and organizational research (Organization Studies, Journal of Organization Design).

Despite sounding like an academic geek, Frank is a father to three lovely children (currently 8, 5, and 3 years old), an amateur-level soccer player, and generally quite a decent guy to hang out with, who is able to communicate his message with a gusto and without academic jargon.

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