Graphic Workshop: Innovative Promotions That Work

by Lisa L. Cyr

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.

Genres: Design

192 pages, Hardcover

First published January 1, 2006

About the author

Lisa L. Cyr is an accomplished multidisciplinary artist and author with a content-driven approach. Her highly imaginative, fantasy-inspired works use layers of metaphor and allegory to stimulate curiosity, provoke thought and encourage further inspection. A poetic, rhythmic synthesis of drawing, painting, collage and assemblage, Cyr's visually tactile, mixed-media work is composed to collectively create a new reality with a more expressive, symbolic arrangement. The artist's expansive visual vernacular and innovative use of alternative materials and approaches transcends mere technique, creating a dynamic pictorial idiom that is not only multidimensional but also multi-sensual.

A graduate from The Massachusetts College of Art (BFA) and Syracuse University (MA), Cyr's artistic oeuvre has been exhibited both nationally and internationally in museums, galleries, universities and at industry organizations, including traveling shows with the Society of Illustrators of New York and Los Angeles. Her work has been featured in numerous magazines, books and online, including numerous features in Spectrum: The Best in Contemporary Fantastic Art. In addition, Cyr's art is included in the permanent collection of the Museum of American Illustration as well as in private collections.

Cyr writes for many of the creative industry's leading art publications and has authored seven books on art and design, including the cutting-edge, mixed media best sellers entitled Experimental Painting and Art Revolution (North Light Books). In addition, Cyr speaks actively about successful promotional strategies, marketing opportunities and entrepreneurial endeavors for the creative industry and gives workshops on creating imaginative, figurative art using innovative, mixed media techniques at professional organizations, universities and trade conferences. Her insightful, thought-provoking and highly visual lectures and workshops inform, inspire and motivate. She also teaches in several of the top MFA graduate programs in the country. An artist member of the Society of Illustrators in New York City and the International Society of Experimental Artists, Cyr works in partnership with her husband Christopher Short, painter, 3D illustrator and animator.