Facebook Marketing All-in-One for Dummies

by Andrea Vahl

Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3 Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3 Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3 Edition provides the guidance and information you need to get in there and claim your space.

Genres: Social Media, Internet, Entrepreneurship, Business, Nonfiction

768 pages, Paperback

First published July 7, 2011

Reviews

[Nikko · Rating 3 out of 5]

nothing new here

[Jean Oram · Rating 4 out of 5]

A mega book. Over 600 pages. Seriously everything you will want to know about Facebook from what kind of page to create for your business to the rules of holding a Facebook contest. There are all sorts of tips from analytics to gaining likes to details of a landing page to iFrames to apps to things you wouldn't think of but could land your business page in Facebook jail.

Worth a read if you are creating any kind of Facebook page. It's separated into 9 minibooks. It's simple, straightforward, and a great reference. I had to renew it several times from the library, but next time, I think I'd swallow the cost and own it.

Great reference.

[Graeme · Rating 3 out of 5]

Clear simple explanations that are more than adequate for a one-person business like mine. The quality of the screenshots is just sufficient.

[MK · Rating 4 out of 5]

It also covered Facebook advertising in detail.
I've thought about using Facebook for my business many times before, but there are so many features that I've never really gotten used to it.
This book has inspired me to look into Facebook Groups more next time.

[Andrea Niznikova · Rating 2 out of 5]

There is nothing really impressive about this book. Some simple generic suggestions for a beginner who never used Facebook.

They will not solve your real problems.

[Grinzz · Rating 1 out of 5]

The biggest issue is that this book was already seriously out of date when it was printed.

Facebook announced huge changes in early 2012.

Some of the content is still valuable. The issue is many of the screenshots do not look like Facebook today and you can no longer do many of the things the way they are described in this book.

Reader beware.

[Mark Powell · Rating 4 out of 5]

It's a good book on the ideas behind marketing but as another reviewer said and you might have noticed, this book was made in 2013, and as of my reading it's midway through 2015. Some things are seriously out of date, but the underlining principles are still there. You just have to skip the walk-throughs.

[Phyllis Khare · Rating 5 out of 5]

The second printing of this book is really amazing. Even though it is hard to capture Facebook, the authors really provide so much marketing advice it is totally worth it to own.

[Prabhu · Rating 3 out of 5]

A good introduction for beginners like me on how to expand/monetize your business and improve your brand by applying simple and common practices prevailing in Social media platform.