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Nicely Said: Writing for the Web with Style and Purpose
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Nicely Said: Writing for the Web with Style and Purpose

4.12  ·  Rating details ·  506 ratings  ·  51 reviews
Whether you’re new to web writing or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones B
Paperback, 192 pages
Published June 4th 2014 by New Riders
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Average rating 4.12  · 
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 ·  506 ratings  ·  51 reviews

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Jan 03, 2016 rated it really liked it
Shelves: nonfiction, how-to
Especially great for anyone dropped into the role of marketing, web development, social media marketing, etc. Yes, a lot of it's common sense ... however, looking at some of the content coming out of many businesses and other organizations, a lot of people don't *have* common sense. It's just a good solid (and non-intimidating) introduction to the basics. ...more
Narmadhaa S
May 12, 2017 rated it it was amazing
Apart from the cover, which speaks for itself, the inside of the book is also simple. It's honest, straightforward, and offers useful guidelines for anyone writing anything at all online.

The book doesn't claim to give you the secret of writing well for the web—it's far from that. The writers, Nicole and Kate, start from the most obvious information: clarity. No matter what you're writing on the web—whether it's a blog, an editorial, a webpage, or a Facebook status—you always have to be clear in
Jul 19, 2014 rated it it was amazing
If you've spent a lot of time writing for the web already, this book may not be for you - except perhaps the parts of the book that talk about writing for sensitive situations.

It's a well written book and I passed my copy on to the support team at my office.
Cc April
Feb 07, 2015 rated it really liked it
A great book for beginners new to writing on the internet. I found it very helpful and was able to apply many of the techniques to my writing. I especially liked the part about building trust and fostering relationships.
Dec 01, 2014 rated it really liked it
This is a really solid book on web writing that encompasses a lot of the stuff I preach in my work. I'll definitely be recommending it to my clients and students. ...more
Alex Sprenger
Mar 30, 2021 rated it really liked it
The book is a good reference for beginners in web content writing. “Nicely said” covers topics from planning to writing basics to tone & voice and the revision process.

The books’ content is easy to digest and written in an appealing style. The guidelines and tips are nicely explained. One of the strengths of the book is that the recommendations provide a model to follow for beginners. I liked very much that the book focuses on people (not only machines or search engines). One of my favorite quo
Jan 24, 2015 rated it really liked it
Shelves: first-reads
Thanks Goodreads for giving this as a First Read book!

I was pleasantly surprised with Nicely Said. Having previously read a few other books that dealt with business and internet writing, I was afraid it was going to be as dry as the others. It was not!

The format of this book, which itself would translate beautifully into an online format, is broken up into sections that are clear, concise, and far from overwhelming. Someone new to internet writing could follow this book through step by step as t
Mar 09, 2018 rated it it was amazing
Fenton and Kiefer Lee have followed their own advice to create a book that is clear, useful and friendly, and an easy-to-read resource that I would recommend to web writers at all stages of their career. Their guidelines and tactical tips for all kinds of web content are based in sound (and clearly explained) research and reasoning, and provide a model to follow when helping a colleague or reviewing someone's work. ...more
Steve Carney
Jul 20, 2014 rated it really liked it
This book was very easy to read, and I enjoyed reading it. My main problem with it, however, is how the majority of the content is common sense. They discuss a few very important concepts like content mapping, the revision process, and how to market through your writing, but I feel like any astute writers (or future writers) do not need to spend any time with this book.
Apr 15, 2015 rated it liked it
Shelves: reference
This book contains good, but basic, information that would be helpful to someone who may not be a professional writer. For example, I could see a small business owner getting a lot out of this. Or even someone who works at a non-profit or startup. Basically, if you are having to jump into a marketing or writing role and need some guidance, this book is worth reading.
Lou Storiale
Feb 11, 2017 rated it it was amazing
This was a pretty good book on the quality of writing over quantity, which was one of the first books to publish this regarding web writing. Most of the books before this book were primarily about creating a lot of content.
Angel Shoylev
Oct 05, 2017 rated it it was amazing  ·  review of another edition
A tool, not a book

Anyone who writes for the web should read this book. It’s easy to read and super helpful. More of an elaborate guideline, than an actual book.
Nov 27, 2017 rated it liked it
I wish it had more information about writing in general. It was a little more about web-based writing than I had hoped.
Feb 17, 2018 rated it it was amazing
Shelves: design-related
Builds from first principles with clarity and friendliness
Jun 27, 2019 rated it really liked it  ·  review of another edition
I will admit to finding this book dry at points, but I end up saying that about most work-related non-fiction. I think had I been really starting a website from scratch and working along with the chapters, it would have landed exactly right for me. Given that, I can imagine myself using it as a reference when future projects arise. And, I'm inspired to go start a style guide for the blog I manage now! ...more
Sophia Nguyen
Sep 25, 2021 rated it liked it
Shelves: non-fiction-21
The book combines breadth of range, useful insights and deep understanding of writing content for website. Covering literally every single thing you may put on your website (or navigate from your website i.e. news letter) and every role involved in the process. It's more suitable for beginners who need a big picture of what lies in store for them. Still a great read! ...more
Jennie Ji
Oct 28, 2019 rated it liked it
This book try to target to all web writings, which makes it covering too wide but couldn't explain it's points with enough examples but only theories. After I finish it, feeling nothing much left in my mind.
But, those style guides it mentioned was very contentful.
Jan 20, 2021 rated it really liked it
This book does exactly what it says. Which is a true marker of great writing.

Useful as a brush up and holistic review for seasoned writers, and instrumental for new digital writers. I wish I read this 2 years ago!

But enjoyed it none the less.
Diane Austin
Jan 04, 2019 rated it it was amazing
Pretty thorough guide to writing for the web. A big theme is being "kind" or considerate to the reader, considering how your words affect them at every stage of their journey. ...more
Katie Anne
Feb 26, 2019 rated it really liked it
A quick read but a good start for anyone hoping to do web copy
Feb 28, 2019 rated it really liked it  ·  review of another edition
Shelves: design
A lot of common sense stuff especially if you already have some experience with writing for websites and apps. Still learned a few new things though!
Jan 01, 2020 rated it really liked it
A great introductory look into the world of copywriting. A lot of practical advice and strategies to implement into your own work and business. Super useful!
Levi Borba
Jul 19, 2020 rated it really liked it
It is a good bool for beginners, specially those working for companies or teams. For me, the most useful part was the list for further reading.
Sep 22, 2020 rated it it was amazing
brimming with straightforward, practical tips for writing beginners
Feb 15, 2021 rated it it was amazing
Definitely one of my favorite books about writing. A must read for everyone interested in UX Writing or Web Content.
Jan 18, 2022 rated it liked it
Didn't find this one as intuitive compared to others I've read but that's probably because it lacked the specificity of other books. Still a worthwhile enough read. ...more
Jan 25, 2022 rated it liked it
Good for beginners writing for the web. It’s easy to read and well structured. Although quite basic, I found a few useful nuggets.
May 21, 2022 rated it really liked it
Nice primer. 🖍
Deedi Brown (DeediReads)
Jan 01, 2015 rated it it was amazing
I can't wait to share this book with as many people as I can. I'm about to start my own professional leadership blog and I am interning in the communication department of a company right now, and this book was extremely relevant for both settings! I ended up creating to-do lists as I read because I had so many ideas for my own purposes. Do yourself a favor and read it! ...more
Paul Ivanov
Sep 07, 2015 rated it really liked it
Shelves: non-fiction
Outlines a very reasonable framework for writing. The material is presented clearly and succinctly, the authors practiced what they preach. Read this in one sitting at a bookstore and took a page of notes. Also spontaneously composed a draft of a new personal bio, and jotted down a few other ideas to pursue in my own writing.
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Nicole Fenton is a writer, editor, designer, and the co-author of Nicely Said: Writing for the Web with Style and Purpose. They design with words.

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