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Not Cool: The Hipster Elite and Their War on You

3.93  ·  Rating details ·  1,481 ratings  ·  198 reviews
Hardcover book.
Hardcover, 272 pages
Published March 18th 2014 by Crown Forum (first published January 1st 2014)
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3.93  · 
Rating details
 ·  1,481 ratings  ·  198 reviews

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Jan 23, 2014 rated it it was amazing
The premise of this book is based on Greg Gutfeld's forever question: "Why are good things seen as bad, and why are bad things seen as good?" He takes various segments/foundations of our culture and writes about their unfortunate unraveling by elitists (media, politicians on both sides, and celebrities). What once was respected and considered cool (e.g., the military, stable two-parent homes, being proud of your accomplishments rather than your identity, not relying on government as your parent ...more
Brittney Martinez
Mar 13, 2014 rated it it was ok
First off, I want to start by saying that I don’t buy into a single thing this author has to say. His viewpoint of the world and how “cool”people actively work against the “uncool” reeks of someone who still holds onto middle-school resentment. I’ll try to review this as passively as possible, but just note that this book represents strong feelings and will bring out strong feelings in the reader.

The thesis of the title is that hipsters, cool people, young liberals, etc. are what’s wrong with A
Roger Leonhardt
Jan 18, 2014 rated it it was amazing
I try to stay away from political books, not because I do not enjoy them, but because they raise my blood pressure. Having read Gutfeld before, I could not pass this one up. He has always been a fun read. I think the humor cushions the anger that it would normally provoke.

The premise of the book is intriguing. Cool vs. Uncool. He could have used a number of themes to say the same thing - Snobs vs. peons, socialist vs. free, Whole foods vs. Wal-Mart shoppers… and so on and so forth.

It reminded me
lyell bark
Nov 24, 2013 rated it it was amazing
the hipster elite is ruining my life.
Jim Tanler
Mar 25, 2014 rated it really liked it  ·  review of another edition
Fun read

I agree with nearly everything Greg says in the book. As a cop I always wondered what was going through the heads of the knuckleheads standing across from me at protests. It is always the same crowd no matter what the issue is they are protesting. All I can think about is going home to my family while these tools are trying to gain cool points with their looser friends. It's easy to chant and beat a drum. Try raising a family and paying a mortgage while worrying about the officers next t
Bill Powers
Apr 04, 2014 rated it it was amazing
I read Gutfeld’s The Joy of Hate and enjoyed it, but Greg has hit it out of the park with Not Cool. He exposes the liberal/progressive agenda in America today where everything they stand for is cool and anyone who dares to disagree with them is not only uncool, but a horrible, bad person; some kind of 'ist' or 'phobe'. Never mind that today’s liberal/progressive agenda is doing irreparable damage to our culture and country. Greg’s book exposes the phony cool for what they really are... vacuous a ...more
Scott Rhee
Greg Gutfeld may be on to something.

His new book “Not Cool: The Hipster Elite and Their War on You” doesn’t suck, and it may actually be eye-opening to those willing to read it. It’s also totally un-cool, which will probably turn off a lot of readers---mainly those readers who belong to the afore-mentioned Hipster Elite that Gutfeld writes about.

I should preface this review by saying that many people might be surprised (given my political leaning) that I 1) actually read a book by Greg Gutfeld a
Ryan Young
Mar 21, 2014 rated it did not like it
I was so embarrassed every time I sat down to read this book. the book's title and the fact that i had no idea who or what 'gutfeld' was tricked me into thinking these pages would be filled with something that they were not.

juvenile tyrade. gutfeld snipes at celebrities, and pretends that they represent the views of the democratic electorate. everyone knows that celebrity opinions are overrated and often skewed. but this guy harps on them as if they run the country.

the only source cited in this
Alexander Fitzgerald
Apr 24, 2014 rated it it was amazing
I knew absolutely nothing about Greg Gutfeld before I read this book, but I can't wait to read more from him. The man is not a Republican, despite having a show on Fox News. He's a Libertarian, and an educated one at that.

He captures so many great rants from a guy who wants to be left alone by the government. The way he cuts through the liberal elite's agenda is somehow surgical and scattered. His thoughts are crafty and difficult to repute, served with his ire and wayward sense of humor.

Mar 19, 2014 rated it really liked it
Not a difficult read in any way unless you are an ideologue. I'm not in love with his snarky wit, but he does hit the nail on the head in a great number of these chapters. Not just with cultural issues, but with economic issues. Bullying techniques by politico power mongers work at this juncture. And the media and arts (various forms all) of our culture, especially, have consistently backed the criminal cool and the non-contributing far over the average Joe Schmoo who goes to work every day. The ...more
[Name Redacted]
"The Fool"
by Felix Dennis

My friend would ask me, curious,
When we were lads in school,
'You know it makes 'em furious,
Why play the bloody fool?'

My mother she would scold me
Or lecture me in tears;
How many times she told me
To emulate my peers.

When I was one and twenty,
My editor would say:
'You've talent here aplenty,
Why play the fool all day?'

And even my true lover
In gentleness will ask,
'I love you like no other,
Think you I love the mask?'

Their faces set like thunder,
The men with gravitas,
The men wh
Michael Haley
Mar 30, 2014 rated it it was ok
Like a lot of political books, Gutfeld occasionally hits upon a small nugget of truth, only to bury that nugget within a lot of overly-emotional rhetoric that obscures that truth more than illuminates it. I can sympathize with him to a point about herd mentality, the need to fit in and so on (and his abrasive sense of humor appeals to me more than I'd like it to) but his attacks are so focused on the left that the book quickly loses credibility. Gutfeld knows damn well that EVERYBODY sucks, so w ...more
Sep 25, 2014 rated it really liked it  ·  review of another edition
This book makes the rather circular argument that the coolest thing a person can be is uncool. Such a statement might not hold up to strict logical scrutiny, but I take the author's point.
Much of NOT COOL is like that. Gutfeld makes a lot of great insights, but in a very non-academic sort of way. In fact, a proper definition of "cool" is elusive in and of itself. Readers can either nit-pick at the weaknesses in the book's premise, or they can say, "I see what the author's getting at, even if it'
Aug 20, 2016 rated it really liked it
I read Mr. Gutfeld’s “Joy of Hate” and really enjoyed it, so I picked up “Not Cool”. This very quick read did not disappoint me. Written from the point of Greg’s libertarian leanings he does a great job at jabbing back at the “tolerant” (massively intolerant) left and how they use coercion of personality and fitting in to suppress anything they don’t like. This happens on a daily basis to me, a social liberal and political conservative whose lifestyle does not fit easily into one camp or another ...more
Mike (the Paladin)
Jul 30, 2014 rated it really liked it  ·  review of another edition
Shelves: political, humor
While I can't say I agree with every opinion Mr. Gutfeld holds, and while our taste in music is probably diametrically opposed. I mean I'm not big on...Doom Metal?????

Anyway other than some of the more extreme views...and of course music I find we do have a lot in common. GG mentions something here that others have talked about and that is that mostly (at least in some ways) we never leave high school. I was (apparently like him) one of those who (for whatever reason) have never been overly conc
Susan Ferguson
Oct 03, 2014 rated it it was amazing
Loooooved this book. Gutfeld express so well things that I have thought but have not been able to say so well. He does have a way with words. He looks hard a the weak criteria for cool and the scorn and abuse heaped on those who don't follow the crowd blindly. I have wondered for the last several years why celebrities, movie stars, etc. are supposed to have some secret knowledge about the truth of things. They have studied acting and can present things plausibly - that's part of the act - but th ...more
Apr 15, 2014 rated it it was ok
Shelves: abandoned
Poor Greg Gutfeld. Evidently he still has a lot of leftover feelings and misgivings about his high school days. Ostensibly, this book is about how Hollywood types and hipster musicians have taken our country's cultural identity hostage and are abusing their cache as role-models and people in the public eye to mislead us down their horrible road of tolerance, environmental consciousness and multiculturalism. Gutfeld shills for fossil fuels, global warming denial and fracking like he's on somebody ...more
June Burnett
Apr 06, 2014 rated it it was amazing
It is AMAZING! Greg's writing is so enjoyable with his offhand snarky comments. Definitely not G-rated. :-) But he nails the current attitudes in society and the final (full) chapter is a list of his Free Radical heroes. I was actually deliberately slowing down my reading and putting it down, so I wouldn't finish it too quickly because I was enjoying it so much. It was the supreme "cherry on the top" to meet GG at a book signing on Mar 29 here in San Antonio. He's adorable and funny and I loved ...more
Drew Pappert
Mar 20, 2014 rated it it was amazing  ·  review of another edition
The Uncool Truth

As a 23 year old conservative, I have witnessed the world that Greg explains in his funny and brutally honest book. From guns to music, Greg Gutfeld tells things the way they are. Controversial, but fair, this is a book for anyone who has witnessed the phenomena that what is good is uncool and the truly bad is what the cool want us to blindly follow. As a huge Five and Red Eye can, I have been excited for this book since I heard about its release, got it the first day and couldn'
Apr 23, 2014 rated it really liked it
Why would the editors of Rolling Stone magazine put a picture of the surviving Boston Marathon bomber on their cover? This book delves into the question of why we perceive tyrannical leaders, terrorists, serial killers, and outlaws as matinee idols, and treat true heroes e.g., members of the armed forces past and present with disdain. After reading this book ask yourself, I want to be cool like .....?
May 06, 2014 rated it did not like it
I detest hipsters, pretentious jerks, and the creeps of the world just as much as anyone else. However, I couldn't get past the rather awful writing in this book. I got to page 50, and I just had to give up. There were so many childish quips, unintelligible rants, and unnecessary parenthetical in nearly ever paragraph. I'm chalking this one up as "couldn't be arsed to finish" despite the fact that there may have been some decent thoughts within the commentary on American society.
Douglas Wilson
Apr 13, 2014 rated it really liked it
Shelves: culture-studies
Gutfeld is really shrewd, and this diagnosis of the cool that ails us is painfully accurate. He has no foundation for his insights, however, which is why they wobble the way they do. Will probably write more about this at Mablog.
William Puddy
Jul 17, 2018 rated it really liked it
4.5 stars, actually. You can actually hear Greg rambling along in his rapid sarcastic manner as he hammers the post modern “cool.” Some of the add-on quips are annoying, irrelevant, or unknown (like most post modern pop culture mongrels are to me). Get beyond these and you find an argument that is spot on and well developed. Those who feel insecure need the affirmation of others who they perceive are popular; unfortunately this makes one a slave to those “cool” people. Also, unfortunately, the p ...more
Apr 13, 2014 rated it really liked it
Greg Gutfeld eviscerates fools once again in this very funny book that works as a great follow-up to his awesome and hilarious best-seller,"The Joy of Hate". The full title of this book, "Not Cool: The Hipster Elite and Their War On You" tells you exactly what Gutfeld is going to do do within these pages: he's going to take on wacky and brainless hipsters and expose their hypocrisy and lunacy, and champion reason, intelligence, and integrity. If you have read Gutfeld's previous book (and, presum ...more
Carol Apple
Dec 06, 2014 rated it really liked it
This was an easy read and pretty entertaining Libertarian rant about some very recent (mostly 2013) politics and cultural events. Greg Gutfeld uses the apt metaphor of high school with its cool cliques and outcasts, bullies and hipsters, as an apt metaphor for U.S. culture. For example as an example of our culture's acceptance of evil as long it wears the appearance of coolness, one chapter is dedicated to how the media swarmed around the cute Boston Marathon bomber (who even appeared on the cov ...more
Mar 30, 2014 rated it really liked it
This book had some really great points on culture and the shift that has happened in it. I agree that part of the overall problem is people's desire to simply fit in. I feel like society today is just an extension of high school, and this is something Gutfeld points out numerous times. Celebrities, when their 15 minutes of fame are up, just spout nonsensical bullshit like vaccines cause autism and people eat that shit up!

And Gutfeld relates it to other aspects of society as well. Why people are
Adrienne Swindeman
Apr 07, 2014 rated it really liked it
Greg Gutfeld says he is concerned with one thing that drives him nuts:"Why are good things seen as bad,and why are bad things seen as good." The cool deem what is good and what is bad. They ridicule the ideas and ideals of others who don't agree with them. The cool may have little knowledge of history, no understanding of science, yet their views are believed because they are "cool".The danger is their influence on society and the young and uninformed. Greg Gutfeld talks of The Boston bomber who ...more
Michael Crawford
Apr 28, 2014 rated it did not like it
His writing flows really nice as he rants about how he was left out of the cool group in 5th grade and never got over it. I typically don't read right wing propaganda books, shows or bumper stickers, but this title caught me. I'm not cool and don't think cool people are really all that cool. So I gave it a shot.
Gutfeld claims to represent the decency which us americans should follow. Instead, he busts and rips on every person I've never heard of. And I haven't heard of a lot of people in his boo
Apr 25, 2014 rated it did not like it
Shelves: did-not-finish
I tried to read this book for the same reason I try to drink a beer every year or so, just in case my tastes have changed or beer has changed. There were a couple of interesting ideas in here. They were bogged down by a lot of tangential ranting, poor logic, and the occasional contradiction, but they were there. I seriously considered giving this book two stars for its humor and relatively low levels of venom and bile (I'm looking at you Ann Coulter, although both sides of the aisle do this. Sha ...more
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Greg Gutfeld has been called "outrageous and outspoken," neither of which he denies. A libertarian political satirist, humorist, magazine editor and blogger, he is perhaps best known as the host of the Fox News Channel program "Red Eye With Greg Gutfeld." Airing at 3 a.m. ET Tuesday through Saturday, the show covers a variety of topics, including news, entertainment, sports, and gossip. Gutfeld is ...more
“The real American ideal of cool which is building businesses, protecting freedom at home and abroad, taking responsibility for your actions, and leaving other people alone to live as they damn well please.” 13 likes
“We are now surrounded, outmanned, and outgunned by a generation of phonies, grasping for acceptance through appearance and behavior that have no productive impact on the world.” 8 likes
More quotes…