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É MELHOR CONTAR TUDO-O Poder de Sedução das Histórias no Mundo Empresarial e Pessoal
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É MELHOR CONTAR TUDO-O Poder de Sedução das Histórias no Mundo Empresarial e Pessoal

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3.39  ·  Rating details ·  23 ratings  ·  1 review
Como conseguir chamar atenção em um universo abarrotado de meios de comunicação? O que faz que algumas mensagens se propaguem e atinjam exatamente o seu alvo, tornando-se um sucesso? Antonio Núñez nos traz neste livro um estudo minucioso sobre a melhor forma de transmitir uma mensagem e ser ouvido: contar uma história. O antigo hábito de se reunir ao redor de uma fogueira ...more
Paperback, 208 pages
Published 2009 by Nobel (first published December 3rd 2007)
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3.39  · 
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Jorgeguerreroz
Muy interesante todo lo referente a la Economía de la Atención. Sobre narrativa es un tanto superficial. Se ha quedado bastante anticuado en lo concerniente a su discurso sobre internet y las nuevas tecnologías.
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I am an author, speaker and communications strategist specialized in storytelling. Wine lover and Seu Jorge maniac, I could kill for a good story.