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Microeconomics and Behaviour

3.60  ·  Rating details ·  123 ratings  ·  7 reviews
Robert Frank�s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book�s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus th ...more
Paperback, 1st, 627 pages
Published 2013 by McGraw-Hill Education (first published September 1st 1990)
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3.60  · 
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 ·  123 ratings  ·  7 reviews

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Haytham Badawey
Jul 20, 2013 rated it it was amazing  ·  review of another edition
Shelves: economics
This is by far the best economics book I've read. Not only did this book made economics make sense to me, but it also makes economics an interesting study more than other field.

After reading this book I realized that:
1- microeconomics affects everything in our daily life.
2- microeconomics can enhance your understanding your field of study no matter what your field of study is.
3- Life without microeconomics is a waste of all valuable resources.

I think I am a new and different person just after re
Dec 10, 2008 rated it really liked it  ·  review of another edition
This guy Robert H. Frank seems like an interesting enough guy - he puts in personal anecdotes about going to the store and deciding which grill to buy, watching a road being built in Nepal, and lots more. It's almost like he's an economics textbook writer who secretly dreams of writing an autobiography. I imagine that if he did get to write his autobiography, he would lace it with a few paragraphs about consumer preference and cost curves here and there. Anyway, this was a difficult read all the ...more
Andrew Feist
Aug 03, 2016 rated it really liked it  ·  review of another edition
good not great.
May 14, 2017 rated it really liked it  ·  review of another edition
This book is a very thorough introduction into microeconomic theory, beginning at the basic tenets and gradually expanding to more complex concepts. However, personally, I would have preferred more text and fewer formulas. Partly because as much as I love math, practicing advanced forms of it in a foreign language - even one with which I'm as familiar as English - proved quite beyond me and without it I fear I missed quite a few of Frank's finer points. However, I also wonder at it's practical u ...more
Nov 24, 2018 rated it it was ok  ·  review of another edition
Confusing at best with seemingly outdated examples (I used the most recent e-book edition, so it's not because of that!). The problems were the best part, but at times insufficiently clear, and an answer key wasn't included (our professor rightly hesitated to make students pay for online access to it). There are probably better textbooks out there for the micro focus. The behaviour analyses (integrated throughout the text) fare better.
Hana Bilqisthi
buku ini banyak anekdotnya jadi mempermudah memahami konsep sulit tapi sayangnya beberapa konsep tetep sulit dipahami karena minimnya pemahaman gue akan istilah-istilah ekonomi yang digunakan >.< terus bagian topik esai perilaku ekonomi untuk tugas gue malah dikit banget di buku ini ._.
Joy B
May 20, 2007 rated it did not like it  ·  review of another edition
Ugh.. in spirit of adding books 'they-made-me-read-in-college'..
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Robert H. Frank is the Henrietta Johnson Louis Professor of Management and a Professor of Economics at Cornell University's S.C. Johnson Graduate School of Management. He contributes to the "Economic View" column, which appears every fifth Sunday in The New York Times.