WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog: Search Engine Optimization for Your WordPress Website or Blog

by Jacob Aull

WordPress® SEO Success   Search Engine Optimization for Your WordPress Website or Blog   Hands-on, up-to-the-minute SEO techniques specifically for WordPress users!   WordPress gives you amazingly powerful SEO this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late &;90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State&;s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall&;s first social media marketing textbook, and wrote its accompanying instructor&;s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.  

Genres: Business

356 pages, Paperback

First published April 19, 2014

Reviews

[J. · Rating 4 out of 5]

This is a very technical book, but the author does a good job trying to explain and layout steps to optimizing your website/blog. The book has advanced concepts, so if you were buying this book thinking it was going to give foundational SEO help (as I did) brace yourself as you might be surprised. While there is some foundational information, one gets the sense that the author assumed you already knew this. I would recommend this book being read jointly with something more basic/beginner because this feels more intermediate/advanced. The author goes to the point of integrating SEO with a larger social media and marketing campaign too. I will be holding on to this book as a reference for an upcoming project.

[David · Rating 3 out of 5]

Pretty good even today. Sort of lagged towards the end. Almost felt like filler to add length.