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The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively
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The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

4.08  ·  Rating details ·  265 ratings  ·  16 reviews
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership ...more
ebook, 332 pages
Published April 23rd 2012 by Pearson FT Press (first published April 11th 2012)
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Average rating 4.08  · 
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Alain Burrese
Aug 13, 2012 rated it it was amazing  ·  review of another edition
I found “The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively” by Helio Fred Garcia to be an exceptional book on effective communication skills. Maybe it's because my own communication programs include lessons from martial arts and military that I really found myself engrossed with Garcia's book that builds on the U.S. Marine Corps' legendary publication “Warfighting.” Garcia took that book that has been used to build leaders and is a guide on strategy ...more
Hina Kharbey
Apr 03, 2013 rated it really liked it  ·  review of another edition
Enjoyed the book - definitely learned some things that I did not know before. The lessons have practical applications. There was a lot of repetition though, which started to drag. I guess the author was following one of his own points, about how repetition is important in communication so the audience retains more - but in a book, the reader can just go back to previous pages if he wants a reminder.
Esra Dillon
Mar 30, 2013 rated it it was amazing  ·  review of another edition
Garcia, shows how to take the initiative and control the agenda...respond to events with speed and focus...use the power of maneuver...prepare and plan...and put it all together, becoming a "habitually strategic" communicator.
Ryan
Oct 05, 2014 rated it it was amazing  ·  review of another edition
An excellent guide on how much words matter for leadership. Not only which words, but when, how, and who says them. Learn tools that will harness the power of communication for your business.
Brent McGregor
Oct 04, 2013 rated it did not like it  ·  review of another edition
Probably one of the wost books on communication I've ever read.

If you are looking for the usual progressive tactics book on spinning, distraction, and distancing, this pig is for you.
Martin
Mar 05, 2013 rated it really liked it  ·  review of another edition
Shelves: ebook
Suprisingly "compact" advice. Great examples/stories.
David Rosen
Dec 26, 2018 rated it it was amazing  ·  review of another edition
Displaces "The Art of War" as the Best Book to Learn Communications Strategy

The "Power of Communication" has displaced "The Art of War" as the first book I recommend to colleagues looking to learn strategy.

The big take-away is that the only reason to communicate is to affect a change. Now, that could be anything from increasing revenues to attracting talent to securing permission to enter a market. But the point is that communicating for any other reason will at best waste resources and at worst
...more
marlece watson
Aug 07, 2019 rated it it was amazing
The book is a must read for anyone communicating with more than 2 people

This book was on a list of optional reads and so wasn’t something I would pick up. I was so engaged with it I read it in a very short time. Grateful for the content.
Bburger
Apr 10, 2019 rated it really liked it  ·  review of another edition
Very good book, but a bit on the repetitive side (hammer your message)
Zak Metz
I was worried this was going to be a totally academic tome but it actually is more along the lines of a Malcolm Gladwell book, using fascinating examples of communication breakdowns to explain key points. There is way too much meat in this book to summarize it here, but I'll recount some of the real life incidents that make it such a great read. Some failures are subtle. Obama holds an hour press conference to explain health care reform, but is sidetracked at the last minute when he says the ...more
Christina
An interesting look at how communication can hurt or help a cause. Includes lots of examples from current and recent events. Does include lots of government and military ties, not always positive. I had to read this for a class and was quite glad that it did not read like a textbook.
Rosanne Acovski
a lot of military terminology and not as easy of a read as I thought it was going to be. However, there are a lot of valid points that can be implemented into everyday life and situations.
Overall good book. . . . not great!
Derek Donovan
Jul 15, 2015 rated it it was amazing  ·  review of another edition
This book is an absolute must read for anyone in a leadership position. Admittedly my affinity for this book is because the author uses MCDP-1 War fighting as the basis but it's relatable to any profession.
Carrie Allen
This book has good information, but it is SO REPETITIVE that I almost lost my mind.
Mithlesh
Jun 01, 2015 rated it really liked it  ·  review of another edition
Pretty interesting take on simple techniques. And explaining with loads of real life instances happening in last decade or so makes understanding the underlying principles straight forward
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“If you can’t communicate effectively, you will not lead.” 2 likes
“Not all words are created equal. Different words have different impacts. And because communication is a process of mutual adaptation, of move and countermove, the leader needs to consider the response his or her words are likely to provoke. And to resist the temptation to say anything that triggers a response different from the desired response. Because saying the wrong thing even once can derail an otherwise carefully planned event and hand the initiative to one's opponents.” 0 likes
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