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Power and Influence: M...
Power and Influence: Mastering the Art of Persuasion
The highly acclaimed national bestseller, now in paperback, Power and Influence is an invaluable primer for those already in power and those who desire it. "Bob Dilenschneider...a man who has been on the front lines where expertise and experience are all that counts".--Larry Speakes, White House Press Secretary, 1981-87. "The authoritative handbook on leadership stategies" ...more
Hardcover, 258 pages
Published January 1st 1990 by Prentice Hall
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The first book I read that tells the principles of Public Relations strategies, with real-cases examples. Written by Robert Dilenschneider from Hill & Knowlton, one of the biggest PR firm in the US. Examples including famous cases like Silkworm Nuclear Plant Incident, Mexican Grape import ban due to finding of cyanide in some of the grapes, which both were hot issues at the time of the happening. Really learned alot from here, one of many books that I kept on re-reading and applied it's prin ...more
Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world's foremost communication gurus and leadership coaches. Dilenschneider started in public relations in 1967 in New York.