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Hegarty on Creativity: There Are No Rules

3.90  ·  Rating details ·  718 ratings  ·  70 reviews
Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.

From Renaissance art to rock ‘n’ roll,
Hardcover, 128 pages
Published April 22nd 2014 by Thames Hudson (first published January 2nd 2012)
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Average rating 3.90  · 
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Aditya Vidhate
Jan 06, 2020 rated it it was amazing
One of the most unique and interesting books I have ever read. I stumbled across this small book. It's very straightforward. No bullshit. Written by Sir John Hegarty. Has lessons on creativity (and life if you ask me). What made it special for me is that the book speaks of brutal honest reality. No butter.
Stefan Videnov
Mar 09, 2020 rated it liked it
A very fun, little and easy to read book trying to tell (teach) you things that cannot be told(taught).
May 24, 2019 rated it it was ok
When a book opens with a picture of the author/artist sitting incorrectly in an uncomfortable chair, looking thoughtful, you know what you're getting into, and this book doesn't disappoint. The book is an inherent contradiction, a self-indulgent book of rules for creativity that regularly points out that there are no rules. (Perhaps a reflection of the "Juxtaposition" chapter?) Some readers may be inspired by some of the prompts here, especially those working in advertising, but this book comple ...more
Holly Cooke
Feb 05, 2015 rated it really liked it
I had to read this book for the 2nd module of my Uni course, so I ordered it without finding much out about it. When it arrived I was rather surprised, especially after the gigantic books I'd had to read for our 1st module; it's pretty much pocket sized and not over 150 pages, great for when you need to get through a book quick.

This book was a really interesting, intriguing and witty look into creativity, and the creative process. Hegarty gives the reader hints, tips and ideas on how to develop
Niraj Jani
Nov 23, 2019 rated it really liked it
There is no rule, especially if you don't follow. However, Sir John Hegarty, in his book, "Hegarty on Creativity", defeates the purpose of its subtitle, "THERE IS NO RULE" and introduces us to fifty helpful and indispensable rules of pursuing a gratifying creative career.

This small big book is comprised of scattered ideas and it's up to a creative person to connect the dots and how creative you can be in doing so.

Despite having an illustrious career in advertising, the author unabashedly accep
Michael Dodd
Dec 31, 2014 rated it really liked it
You might never have heard of John Hegarty or his advertising agency, Bartle Bogle Hegarty (BBH), but unless you've been living in a cave your entire life you will have come across at least some of the work he's been involved in. Vorsprung durch Technik? That was him. Levi's adverts such as the guy dancing in his boxers in the launderette, or Flat Eric? Him too. He has sustained a creative career over an incredible four decades, and in Hegarty on Creativity he attempts to distil some of his phil ...more
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Carole Tyrrell
Mar 09, 2019 rated it liked it

John Hegarty, one of adland’s brightest and most enduring talents for over 40 years, reveals some of the secrets behind creativity.
Firstly, there are no rules. Instead, this book contains 50 provocations or guidelines.
After all, if there were rules, then we’d all be creatives and I’d be retired and on my yacht or in my Gothic fantasy folly.
So he begins with the blank page. Often a sight to strike terror into the heart of anyone. Don’t let it intimidate you. Scribble on it, turn it into origami
Jun 18, 2020 rated it it was ok
This was a gift and with an attempt to try and read all the books i own this year, i’ve ended up suffering through this. There’s a whole chapter about how famous creative people should never read anything written about them, as they’re game changers, there will be people who can’t really digest those ideas. So i shouldn’t worry about this review being read by Hegarty himself. Being one of the most cookie cutter books on “creativity”, i totally lost any interest i had left after the chapter about ...more
Erik Logstrup
Apr 29, 2018 rated it liked it
In my opinion, there is always something to take away from a book...

That's also the case with Hegarty's collection of thoughts on creativity - just not as much as I had hoped for.
Most of the ideas/thoughts are of a pretty high-level nature - not really inspiring too many AHA-moments.

That could, however, easily be down to this book perhaps being intended in another direction - so it may just be my own expectations that are not really met - which is, of course, no fault on Hegarty's side...

May 26, 2018 rated it it was ok
Read this to get some other perspectives on creativity for a project I'm doing. The content of this book is pretty mediocre and the design of it is pretty stupid. "Overdesigned" comes to mind. It's not cute, clever, or even creative to have a little book with different fonts and indentations, scribbly lines and inane cartoons. With lines like "collaboration is fine for sex, but not for creativity" (something like that..) the book comes across less as fun and irreverent and more like "trying too ...more
Lily Shallow
Jul 14, 2019 rated it really liked it
Read this book for a class on global creative advertising. I found it incredibly useful in that regard. As a book in general, I thought it was fairly enjoyable to read, too. I loved the creativity that went into the layout/graphic design of the book. As far as content goes, I don't think it does more than the average "here's how to do what I did" book, but it also definitely doesn't do less. I'd recommend it for people trying to hold themselves accountable on creative projects where no one else ...more
Miguel Pinto
Feb 12, 2020 rated it really liked it
this was a good read, but was it awesome read?

it depends on the perspective, in a way present set o ideas and views on different aspects of creativity that might have an inspiring effect on some.
if we look with other eyes sometimes it feels lacking or even too superficial.

don't get me wrong I enjoyed this read, but in some aspect feels a bit lacking, nevertheless, I recommend this book
Anmol Baid
Jan 16, 2020 rated it it was amazing
A fun creative kick - can pick this book any day, any page to blow some inspiration on your face. Quick, crisp, candid and conversational; the book offered the a sneak peak into misery and liberty of the creative career
Cat Ngoc
Mar 17, 2020 rated it it was amazing
Every topics are cover in just short stories and illustration, giving the feeling of joy through every pages and can't wait for the next! You can easily finish the book under 2 hours and capture all the "rules" of "There Are No Rules" in creativity!
Adil Hussain
Jul 10, 2017 rated it really liked it
Decent little book full of short reflections on what it means to create and what it means to adopt a creative mindset.
Hjalti Rognvaldsson
Aug 09, 2017 rated it really liked it
I liked this book. It may not be full of extremely actionable tips but rather a small food for thought booklet. I expect to grab it from time to time when I need quick inspiration
Tony Jackson
Jan 22, 2018 rated it really liked it
This book was really inspiring and gave me the creative boost I was lacking for the past couple months
Feb 21, 2018 rated it did not like it
Absolute farce of a book. A few lazy generalisations masquerading as knowledge. Checkout Mario Pricken's book on creativity instead - you won't be disappointed.
Nisarat Wiriyametee
May 23, 2018 rated it did not like it
Be disappointed
Lewis King
Aug 18, 2018 rated it liked it
Quick and easy read. Useful to read know and again, but nothing revolutionary. Also, some stuff sounds good but isn't really that helpful.
Dec 16, 2018 rated it really liked it
More of a pamphlet than a book, but it has an interesting design and the prompts throughout it serve at least as something to read quickly and ponder. Not mind blowing, but a fun read.
Wilde Sky
Mar 03, 2019 rated it liked it
An examination of creativity and how to improve it.

Some good points and the book was laid out in an interesting way.

Reading time around 90 minutes.
Apr 21, 2019 rated it it was amazing
A very nice read. So many good tips and provoking ideas. I would recommend this to anyone who works with Social Media Advertising.
Sep 05, 2019 rated it really liked it
Interesting tips and point of view to creativity presented in a fun way.
Miki Ion
Dec 29, 2019 rated it liked it
Easy like a Sunday morning. Light read full of common sense statements, but written with the flair of an advertising man. It doesn’t teach you anything new and yet you can’t put it down.
Anh Thu
Mar 03, 2020 rated it really liked it
I rated 3.5 for all the information Hegarty wrote in this book and 0.5 for the visual and sharings about his famous creative campaigns at the ending. We are the most creative when we have no rules.
Tiabtawan Limjittrakorn
Jun 12, 2020 rated it really liked it
It's never a waste learning from masters.
Megha Sharma
Jul 08, 2020 rated it it was amazing
Shelves: creativity
When the world zigs, they zag. Founder of the renowned agency BBh, John hegarty is a motherfucking bonafide genius. I recommend this to anyone tho 'creates'.
Oct 08, 2019 rated it it was amazing
So much inspiration from a little book 💜
Definitely a side table book for any creator.
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