Managing Cultural Differences

by Robert T. Moran, Neil Abramson, Sarah V. Moran

The world of business for all organizations in the 21st century is global, interdependent, complex and rapidly changing. That means sophisticated understanding and relationship building skills are required more than ever today. Individual and organizational success is no longer dependent solely on business acumen. Our ability to understand, communicate and manage across borders, countries and cultures has never been as important as it is now. The ability to manage cultural differences effectively is a key building block as companies rely on their global reach to achieve the best profit and performance.

For this reason, international business and cross-cultural management are key topics in undergraduate business, MBA and executive education programs worldwide as companies and institutions prepare current and future business leaders for the global marketplace. This exciting new edition of the highly successful textbook; "Managing Cultural Differences "seeks to guide students to understand how culture fits in a changing business world, how to gain a competitive advantage from effective cross-cultural management and gives practical advice for doing business across the Globe.

With updated content, " "new case studies and a new author team, " Managing Cultural Difference" is required course reading for undergraduates, postgraduates and MBA students alike as well as being of significant interest to practicing managers across the business world.

Genres: Management, Business

612 pages, Paperback

First published August 1, 1979

About the author

Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.

Reviews

[Marcus Goncalves · Rating 4 out of 5]

Although it is an old book (2007), the author outlines great and tangible principles for managing cultural differences. In today’s globalized world, cultural IQ has become a must.

[Anastasia · Rating 1 out of 5]

Completely useless book for my Cross Cultural Management class even though it is the prescribed text book. There's little to no information on Hofstede's theories, Trompenaars, etc. I couldn't even use the book as a reference in writing my cross cultural case study; I had to use Deresky's "International Management Managing Across Borders and Cultures" instead as it was far more useful (and about 1/4 thickness of the Moran book)

[Rob · Rating 4 out of 5]

An excellent reference tool for those wanting to know cultural distinctions, particularly if you travel or are involved in multicultural relationships/interactions. Dr. Moran has an amazing lifetime of experiences and research that he brings to this book.

[Lisa · Rating 3 out of 5]

As a professor who's required to use this book in my Cross Cultural Management class, I'm disappointed. This book qualifies more as a supplemental resource than a primary text. Moreover, the instructor materials accompanying the book leave much to be desired.

[Lisa]

Summarizes key points, but each chapter should be supplemented with more in-depth content and activities. Needs better instructor materials.

[Kevin Buckley · Rating 2 out of 5]

This book is very redundant. One can get the point in the first chapter. It is important to be openminded when working with someone from another culture.

[Wong Sze Man · Rating 3 out of 5]

good