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Design Crazy

3.70  ·  Rating details ·  86 ratings  ·  10 reviews
"Apple Inc. is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.

And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it
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ebook, 68 pages
Published September 3rd 2013 by Byliner Inc.
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3.70  · 
Rating details
 ·  86 ratings  ·  10 reviews


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Gavin
May 01, 2014 rated it it was ok
Shelves: non-fiction
Jesus, this started so well, but at the end I just wanted to kill all these people.
Prasanna
Feb 13, 2014 rated it really liked it
Short read. This goes into the post-Jobs-return design culture at Apple, as a narrative from various Apple employees. It's a great insight into the design culture of Apple. There weren't too many surprises, but the amusing facts about various employees and what they ended up building post-apple are pretty inspiring.
Shuan
Sep 30, 2013 rated it it was amazing
Short, great read. Anybody who is curious about Apple and it's great designs will enjoy reading it. Filled with anecdotes that will open your eyes to the genius and sometimes craziness of Apple and Steve Jobs in their pursuit of perfection in design and brand experience.
Albert
Oct 01, 2013 rated it really liked it
Oral history of the inner workings of Apple aka People who want to get their name out there talk about their heydays at Apple. An interesting read nonetheless.
John
Oct 15, 2013 rated it really liked it
Snippets of interviews with key players more than a book. Enough behind-the-scenes anecdotes to stay interesting, an enough design philosophy to stay inspiring.
Franklin Hung
Oct 12, 2013 rated it it was amazing
Quick easy read on the innovative culture at Apple and the pros and cons that come with it.
Michael Camilleri
Oct 29, 2013 rated it really liked it
Imagine what would have happened if Walter Isaacson had done this kind of research. It's just a shame it's not longer.
Gereon Kåver
Oct 05, 2013 rated it liked it
Shelves: tech
My first kindle singlet, built on quotes from former employees. Lacks a thread but
quite interesting.
Abdurrabb Watkins
Mar 08, 2014 rated it it was amazing
short read, enlightening perspectives.
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