Story Selling

by Nick Nanton, J.W. Dicks

The Avengers was 2012's number one worldwide box office winner - but did you know the seeds of this blockbuster movie's success were actually planted fifty years earlier? You'll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy winner Nick Nanton and J.W. Dicks, authors of the best-selling Celebrity Branding You, expose why StorySelling is the most powerful method of persuasion known to man - and how any entrepreneur or business owner can put it to work to create their own blockbuster success! From the science behind why stories are essential to the human mind - to the secrets behind the story elements that are irresistible to an audience - Nanton and Dicks uncover what made the greatest StorySelling campaigns of all time click and show you how to use those very same ingredients to create your own marketing juggernaut. Inside this practical, heavily-researched, and entertaining howto guide are the principles Hollywood uses to build its billion dollar franchises. StorySelling: Hollywood Secrets Revealed is truly your ticket to awesome business success."

Genres: Business

256 pages, Hardcover

First published August 20, 2013

Reviews

[Jason Wicky Ong · Rating 5 out of 5]

This book is about branding and knowing more about core values.

[Paul Reynolds · Rating 3 out of 5]

The first half was good. The second half felt like an advertisement for their services.

[Michael Kroeger · Rating 5 out of 5]

This book has a lot of great marketing concepts and action steps to implement. It naturally uses a lot stories and does it well. It's also very contemporary with its social media strategies. I would recommend this for entrepreneurs!

[Richard Edbury · Rating 4 out of 5]

One of the better books on selling. The basic concept is strong and everything in the book is solid. No frills, but does what you want it should help you sell better. Feels a little dated now especially when talking about social media but doesn't really affect the message negatively.

[William Brophy · Rating 5 out of 5]

A great book!

Please read and then implement the advice in this book immediately in your business! You have a goldmine of marketing tips here.