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AdWords For Dummies

3.70  ·  Rating details ·  136 ratings  ·  9 reviews
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered in ...more
Paperback, 394 pages
Published September 1st 2007 by For Dummies (first published January 1st 2007)
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Average rating 3.70  · 
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 ·  136 ratings  ·  9 reviews

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This was very basic at times and I found the author's humor a bit annoying. Despite this, "Google AdWors For Dummies" gave me a introduction into the subject and told me what I needed to hear. So, 3 stars all in all. ...more
Muhammad Qamar Shafiq
Mar 23, 2017 rated it it was amazing
A detailed book about Google AdWords. A lot of optimization ways possible, some of them are discussed.
A copy of this book is available for free on my blog.
Google Adwords FOR dummies by Howie Jacobson
Mar 25, 2011 rated it really liked it
This book was great in explaining the difference between Direct Marketing (of which AdWords is) and traditional marketing. Basically they tell you to throw out everything you thought you knew about "Brand" Marketing and start from scratch with direct Marketing.

I think everyone reading this book is familiar with the old adage "I know I'm wasting half of my advertising budget, I just don't know which half". This book, along with the AdWords platform solves that problem.

If you can play fantasy base
Aaron Slack
Aug 03, 2013 rated it really liked it
A very detailed look at a complicated subject. Four stars instead of five because the organization seemed a bit confusing.
Glenn Schmelzle
An alright primer on PPC.
Robert Saunders
Feb 07, 2008 rated it really liked it
Helpful for promoting my business online, and for making my business promoting online. Yes, that's what I menat to say. :-) Plus I keep in contact with the author. ...more
Ben Donahower
Dec 26, 2013 rated it really liked it  ·  review of another edition
Good AdWords overview.
Jul 01, 2015 rated it liked it
Will get you started.
Jul 10, 2008 rated it it was amazing
This was so well written... I have had a hard time with Adwords and Howie Jacobson, PhD did an amazing job with humor and great examples on how to make Adwords work for me!
Thanks Howie!
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