Introducing: Designs for Making a First Impression

by Robert Klanten (editor)

In order to be successful, designers must be able to represent many things creatively; but how can they and should they present themselves in the best light? This book looks at how designers and smaller agencies portray themselves as well as the forms and tools that they use to make a good first impression. Because business cards are the essential foundation of self-presentation, Intro–ducing primarily features the most original examples created by designers from around the world. Furthermore the book looks at more specific instruments and design from office stationery and job application materials to unusual acquisition tools such as packaging and books. These examples are not only introduced through plentiful images, but are also put into context through informative text. This book gives readers inspirational examples of how they can create their own visual identities and how they can customise these identities for use in various work-related materials. Introducing is thereby a useful guidebook for all designers, especially those just beginning their careers.

Genres: Design, Art Design

240 pages, Paperback

First published October 1, 2005

About the author

Robert Klanten has been a key figure in the global creative industry for more than a quarter of a century, helping to reimagine the way we approach publishing. He has driven over 800 publications and commercial projects.
Robert is the CEO of gestalten, the company he founded in 1995. Under his leadership, gestalten has established itself as a pillar in the field of contemporary visual culture, design and architecture, by immersing its readers in creative landscapes, cultures, people and art. gestalten regularly collaborates with the biggest names in the creative world and is known and loved by millions around the globe for its iconic books.
He has shown how creativity has no limits in the digital age: through inspiration, inclusivity and promoting understanding; and by connecting the global and the local through storytelling.

Reviews

[R.Friend · Rating 5 out of 5]

A bit pricey, ($62 at Borders) but a lot of very innovative work represented. Nice format and large, clear reproductions.Good focus on typography, photography, and illustration in the breakdown of case studies.