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12 Rules of Creativity
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12 Rules of Creativity

3.38  ·  Rating details ·  26 Ratings  ·  3 Reviews
Published (first published November 2nd 2011)
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David
Aug 23, 2018 rated it liked it
WARNING; I’m aware that in my irritated reaction to this book I’m becoming a sort of Ed Reardon character, and that this probably has more to do with my own sense of failure than with the actual quality of the book itself.

‘Creativity’ is being hijacked as a marketing term, in the same way that ‘mindfulness’ (which I’m sorry to say is a concept with a religious and spiritual dimension) was co-opted to enhance and maximise performance of the work-force. Let me say that I’m not against economic pr
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Leif Denti
Dec 06, 2014 rated it did not like it
This book was really disappointing. It's filled to the brim with lists of things you should do to spur/stimulate your creativity (lie on the floor, lick a cat, howl to the moon). The thing is, nothing makes sense.
Joe Wray
Jan 06, 2017 rated it did not like it
A load of pretentious nonsense.
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