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George S. Day
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Wharton on Dynamic Competitive Strategy

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3.29  ·  Rating details ·  48 ratings  ·  2 reviews
WHARTON on DYNAMIC COMPETITIVE STRATEGY
"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson
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ebook, 480 pages
Published April 21st 2008 by Wiley (first published May 2nd 1997)
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Annie H.
May 08, 2017 rated it did not like it  ·  review of another edition
I get why this book is a good one to learn from....however, authors that need to sound academic in order to feel superior are ones that I don't particularly enjoy reading. There are ways of discussing economic theories without it needing to sound as if the author is the smartest human in the world. I appreciate the information, and have learned a lot, but make the material easier to relate to
Steen Sørensen
This book holds good insigth into the analysis, planing and seletion of competetive strategy, and the itterative life of competetive strategy.
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George S. Day is the Geoffrey T. Boisi Professor and co-director of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Chairman of the board for the American Marketing Association, he has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Strategy from the Outside In and Peripheral ...more