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Ego: The Difference Between Telling and Selling
Offering insight and substance for real-world designers, this inspirational book is a must-have for designers seeking to develop more substantive content for clients. Showcasing the work of EGO, it includes corporate identities, TV graphics, web site designs, videos and packaging for a list of clients including MTV, The Standard Hotel, Meetup, IBM, Lee Jeans, Tokion Magazine and Ungaro.
256 pages, Paperback
First published November 1, 2003
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