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Emotion Marketing: The Hallmark Way of Winning Customers for Life
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketi ...more
Hardcover, 247 pages
Published January 20th 2001 by McGraw-Hill Education
(first published December 30th 2000)
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