Goodreads helps you keep track of books you want to read.
Start by marking “Maximize Your Potential: Grow Your Expertise, Take Bold Risks Build an Incredible Career” as Want to Read:
Maximize Your Potential: Grow Your Expertise, Take Bold Risks  Build an Incredible Career
Enlarge cover
Rate this book
Clear rating
Open Preview

Maximize Your Potential: Grow Your Expertise, Take Bold Risks Build an Incredible Career

(99u #2)

3.96  ·  Rating details ·  2,389 ratings  ·  172 reviews
Success isn't about being the best. It's about always getting better.

Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle.

With wisdom from 21 leading creative minds, 99U's Maximize Your Potential will show you how to generate new
Paperback, 272 pages
Published September 24th 2013 by Amazon Publishing (first published January 1st 2013)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Maximize Your Potential, please sign up.

Be the first to ask a question about Maximize Your Potential

Community Reviews

Showing 1-30
Average rating 3.96  · 
Rating details
 ·  2,389 ratings  ·  172 reviews

More filters
Sort order
Start your review of Maximize Your Potential: Grow Your Expertise, Take Bold Risks Build an Incredible Career
Jonathan Phares
Dec 30, 2013 rated it it was ok
Maximize Your Potential is a shallow collection of short essays written by some experts and mostly psuedo-experts citing case studies and unsourced "studies show" to make a case for its many obvious claims. The book is dedicated to "those who strive". I'd argue those people, with whom I identify, are disappointed by the content in this book. With advice like be the better you and cultivate your luck quotient, how could we not be?

So as not to be completely derisive, I will point out a couple hig
Jul 08, 2015 rated it really liked it
Shelves: read-in-2015
Overall, this 99U book is a good read. It is what I like to call a "cocktail" of modern career advice. If you aren't following a lot of the Tim Ferriss' of the personal development era, then these collections of essays will be very rewarding.

While each essay holds up well, if you are familiar with a lot of these writers, then you might not get as much excitement from the material. But that isn't to say it isn't worth the read. Given its length, it's still worth reading and having that informati
Chris Theule-VanDam
Mar 09, 2015 rated it really liked it
Change will lead to insight far more often than insight will lead to change.
Jan 24, 2020 rated it really liked it
Shelves: not-fiction
At first I was a bit disappointed because the first part sounds somewhat darwinistic. Adapt. Survive. Come out on top. Uhm ok. But the second and third part really made up for that. There were some very interesting points about learning, how journaling can help with your progress and about the social side of working on projects with people you barely know. So that was really cool! The last part was underwhelming again, basically more of the good old ‘learn from your mistakes’ and ‘it’s never as ...more
Anastasiya Mozgovaya
useful when both your mind & life are a mess :)
Sumeet Mahendra
WoW! So much to learn from this book. The second in series and an incredible sequel of Manage your day-to-day (link )
Seriously, there're no words enough to explain the greatness of this book, a fabulous compilation of stories, lessons and teachings of some rare and successful persons.

Why just four stars?
Simply, bcoz earlier one was beyond my expectations and this one is some what repetition and extension of earlier book.

I honestly recommend you to read. If not, then
Oct 08, 2013 rated it liked it
While the tips in this book are new enough to the business world to avoid being cliche, there are still very few concrete and actionable tips for an ordinary individual to use. For instance, what does "accept uncertainty" mean in a person's career? How do you put that into practice. This book, like many other self-help books, fails in that regard. A few of the contributors did offer helpful and practical advice though, so the book wasn't a total bust.

Disclaimer: I received a free copy of this bo
Paul Deveaux
Decent book. This is a collection of essays on four major themes to maximize your potential. If you are at all following any online gurus on productivity, creativity, and the like, you will hear several familiar voices here. Lots of great insights but not necessarily a cohesive tome. There is not a through line or a thesis here that is easily apparent. This book is best read an essay at at time, leaving space for reflection and adjustment before moving on to the next. Not a bad book but easily n ...more
Girish Kamath
Good read. 3 stars.

Few years back I had read ‘Manage Your Day-to-Day’ from the same author and benefited immensely from it. I found this book ‘Maximize Your Potential’ also equally useful. It starts with a brilliant article from Cal Newport on ‘cultivating your craft before your passion’, follows up with extremely useful insights on how to cultivate mindset of getting better, how to build mastery through rituals, how writing journals will help and how to make purposeful bets in an uncertain worl
Lilly  Minasyan
Feb 02, 2019 rated it it was amazing
“With focus and consistency you can change your habits. By changing your habits, you reprogram the behaviors that control most of your life and ultimately determine your success.”

I actually enjoyed this book way more than the first one!
It was full of great advices, examples and questions that you need to constantly keep in mind. I think that's why I am into self-help books, because you need to keep hearing the same advice over and over. Habits aren't created in one day, you constantly need to s
Vladimir Kobetic
Dec 29, 2013 rated it liked it
Recommended to Vladimir by: Michal
The first book of Maximize Your potential was more impressive for reading, however a lot of inspiration and bright ideas could be found in this book as well. I would imagine that in various stages of my live the book gives me different information and different insights of my life attitude.

Book highlights/extracts:
The possibilities are infinite. But so, too, are the responsibilities. Having that abilitiy brings the lead of your own development on to you, do not wait for the manager,that would gu
Yuko Shimizu
May 07, 2016 rated it really liked it
Reading 99U books (there are 3 of them so far) is like going to a creative conference inside a book. There are carefully selected speakers with different background and expertise, talks are short and right to the point. There are talks that are relevant to you, and also there are ones that are not so. But overall, there are always things you can take away, you want to jot down to your notebook (or underline in the book).
And, just like 99U conference, talks are not superficial motivational BS. T
Riddhi Kishnadwala
Feb 03, 2020 rated it it was amazing
It was a book which attracted me to read it just by it's title. It is collection of essays over four broad topics which relate to the everyday challenges faced by a person in the course of his/her career. The advice and the takeaways here are practical and can be easily be imbued in one's profession. It made me more aware and leads to the empowered thinking that one's career is the result of not only continuous skill improvement and building but also being more self aware, learning from failures ...more
John Stepper
Dec 29, 2013 rated it it was amazing
Extremely useful. This book, along with the first in the series - "Manage Your Day-to-Day" - is a well-selected set of short articles from a wide range of productive, creative people.

It's a short, engaging, interesting read that delivers very valuable, practical wisdom.
Zeh Fernando
Jul 04, 2015 rated it really liked it
If you can get past the terrible foreword (which makes it sound as if the book was written for entitled pricks), this is actually a great list of thoughts and action items on various important topics for someone's career. ...more
Saikat Basu
Apr 11, 2014 rated it really liked it
Shelves: self-improvement
A good read in short chunks. More for the guy, who is debating whether to take the next big step...or not.
Héctor Iván Patricio Moreno
This compilation of articles has some very helpful and insightful, and some a bit confusing.
I liked especially the articles written by Cal Newport and Scott Young.
Brian Johnson
Feb 01, 2021 rated it it was amazing
Super quick-reading, inspiring, practical goodness I think you’ll enjoy.

“Comedian Milton Berle used to say, ‘If opportunity doesn’t knock, build a door.’ If we want to realize our full potential as creatives and individuals, being proactive isn’t just an option, it’s a requirement. Fortunately, we have more power than ever to share our ideas with the world, to connect with others, and to define our career paths. The era of self-invention is upon us. ...

To help you through this brave new world,
Aug 18, 2017 rated it liked it
This was a quick and fairly useful book. There are several useful practical steps and insightful ideas presented.

The structure of the book was problematic because the chapters were so short and always ended with a short description about the author and their work. It seemed like having commercials in between each of the lessons. The overall effect was that the 'story' of the book was disrupted and it seemed like small sound bites of information from different people rather than a coherent and c
Nov 05, 2017 rated it it was amazing
This is an incredible book, and by far one of my favorite and most useful books on my bookshelf. To first give context, this book is a series of short essays by 21 different thought leaders. The essays are organized by the topic of professional advice: 1. creating opportunities, 2. building expertise, 3. cultivating relationships, and 4. taking risks. This makes it especially useful and unique because you get such a diverse range of advice, research, case studies, and storytelling that very effe ...more
Oct 31, 2020 rated it it was amazing
Don’t be good
Good, better, best. Growth mindset. Continuous personal development.
Your yesterday work is your comparison. Not other people. Your qualities are not innate, don’t get held up on validation or praise.
Collaborate and countinually improve.
Learn new things, collaborate with others different to you, stay creative.
Don’t live in a vacuum.
Don’t let failure hold you back, let it push you forward.
Be bold, be fearless take risks.
Rest, set time limited work, it will make you more motivated to w
Martin Sund
Nov 19, 2020 rated it it was amazing
Highly recommended.

At first I thought this book was primary for very creative people/ people working in creative positions.
But I found out that everybody can use the book.
As long as you don't think everything in your professional career and in your personal life is perfect.
If you think there is always room for improvement, this book can most likely help you.

4 topics in the book:
1: Creating opportunities
2: Building experience
3: Cultivating relationships (e.g. why you should build a great net
Jul 26, 2019 rated it did not like it
regardless of the disconnection with most of the responses, i enjoyed reading the q&a’s more than the essays themselves. most of the essays were written in a ‘matter of fact’ style—like many self-help books—insinuating there are only a number of ways to achieve. more often than not, the author shares their knowledge in a manner that does not only not offer room for contemplation, but dampens the reader’s instinct to reflect and question, and to process and arrive to a conclusion.

my favourite bit
Aug 21, 2019 rated it it was amazing
What can I say, the paradigm so matches with me. And it does introduce some new things to me such as writing a journal everyday.
And I would like to stress this mindset which I could not agree more:
"Finished ought to be an f-word for all of us. We are all works in progress. Each day presents an opportunity to learn more, do more, be more, and grow more. Keeping yourself in “permanent beta” makes you acknowledge that you have bugs, that there’s more testing to do on yourself, and that you will con
Ana Carolina Lemmens
Jun 10, 2020 rated it really liked it
The 99U series is just so good!
Really a recommendation for everyone growing in the creative field.
I think it is always super valuable to read about thoughts, views, learnings of others. Some insights will blow your mind and others won’t. Some will resonate deep within you, others won’t, but it is still worth the read. The point is they challenge you to think. Does this makes sense to you? If not, is there maybe an other underlying message that does? Why do you agree, why not? The art is to open
Jan 27, 2018 rated it liked it  ·  review of another edition
The book is a collection of essays grouped into four categories: opportunities, expertise, relationships, and risks. Since the essays are short, most lack examples and depth that would provide insights to the reader. For example, one essay states that in this age of flux, the most important skill is the ability to get new skills. Obviously, being a quick learner is a valuable trait to have. However, suggesting that you try more things, particularly outside of your usual experiences, is not very ...more
Sasha Minh
Jan 30, 2018 rated it liked it
There're several valuable points to learn from the book, but they don't go into detail so basically, don't expect much! This book is suitable for someone who's at the beginning of a career and want to have a good glimpse of planing his/her career journey. I am absolutely in love with the author's writing but the book is rather too shallow in general.

Tóm tắt sách tiếng Việt:
Bethany Eyre
Jan 25, 2021 rated it it was amazing
This book is a collection of thought provoking chapters written by different innovators. They challenge the mentalities that can limit us and provide data to help us overcome our own destructive thinking patterns. I learned a number of interesting facts that have helped me make small adjustments in the way I live. I found it very motivating and helpful and readable. I highly recommend if you’re looking to grow!
Feb 16, 2018 rated it really liked it
Shelves: self-help
Solid advice on career building, self improvement (with the help of peer groups), risk taking and cultivating creativity. The used blog/interview format I found very easy to follow and the advice comes from true life experts (who accomplished what they teach you).
I will reread this one, just as I did with the first book in the series Manage your Day-to-day.
« previous 1 3 4 5 6 next »
topics  posts  views  last activity   
Goodreads Librari...: Request for New Book Addition/Merging? 3 18 Aug 08, 2013 10:04AM  

Readers also enjoyed

  • Die Empty: Unleash Your Best Work Every Day
  • Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
  • Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
  • The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
  • Less Doing, More Living: Make Everything in Life Easier
  • Không Bao Giờ Là Thất Bại - Tất Cả Là Thử Thách
  • Extreme Productivity: Boost Your Results, Reduce Your Hours
  • It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone
  • Unlocking Potential: 7 Coaching Skills That Transform Individuals, Teams, and Organizations
  • Eat Move Sleep: How Small Choices Lead to Big Changes
  • Trust Within: Letting Intuition Lead
  • Take a Nap! Change Your Life.
  • Hành Trình Về Phương Đông
  • Con đường Hồi giáo
  • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
  • Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others
  • What I Wish I Knew When I Was 20
  • The Freelance Manifesto: A Field Guide for the Modern Motion Designer
See similar books…
Jocelyn K. Glei is a writer who's obsessed with how we can find more creativity and meaning in our daily work. Her latest book, Unsubscribe, is a modern guide to killing email anxiety, avoiding distraction, and getting real work done. Her previous works include Manage Your Day-to-Day, Maximize Your Potential, and Make Your Mark, which offer pragmatic, actionable advice for creatives on managing th ...more

Other books in the series

99u (3 books)
  • Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind
  • Make Your Mark: The Creative’s Guide to Building a Business With Impact

Related Articles

“I'm in a weird place because the book is about to come out. So I'm basically just walking around like a raw nerve and I'm not sure that I...
41 likes · 8 comments
“Studies consistently show that when we look back on our lives the most common regrets are not the risks we took, but the ones we didn’t. Of the many regrets people describe, regrets of inaction outnumber those of action by nearly two to one. Some of the most common include not pursuing more education, not being more assertive, and failing to seize the moment. When people reflect later in life, it is the things they did not do that generate the greatest despair.” 3 likes
“Nothing truly innovative, nothing that has advanced art, business, design, or humanity, was ever created in the face of genuine certainty or perfect information. Because the only way to be certain before you begin is if the thing you seek to do has already been done. In which case, you’re no longer creating, you’re replicating. And that’s not why we’re here.” 3 likes
More quotes…