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Around The World in 80 Brands

Maarten Schafer (Goodreads Author),

Anouk Pappers (Goodreads Author),

Lonneke Beukenholt (Illustrator),

Francesca de Chatel (Editor)

it was amazing 5.00 · Rating details · 6 ratings · 2 reviews

A narrative trip around the world, meeting people with a vision and brands with a purpose. The stories are told with stickiness and a wow-factor to facilitate word-of-mouth.

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Hardcover, 200 pages

Published September 2012 by CoolBrands House

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it was amazing Average rating 5.00 ·

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Jun 15, 2013 Anouk Pappers rated it it was amazing · (Review from the author)

Storytelling is a very powerful way of transmitting a message!
Engineering the message in a narrative journey around the world is a great example of horizontal communication.

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Anouk Schäfer rated it it was amazing
Jul 29, 2014

May 09, 2013 Maarten Schafer rated it it was amazing · (Review from the author)

Agricia Dantas rated it it was amazing
Sep 13, 2013

Elena Travkina rated it it was amazing
Jun 16, 2013

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Nov 12, 2013

Сурен Тер-Овсепян marked it as to-read
Sep 07, 2014

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Aug 18, 2013 Maarten Schafer added it · (Review from the author) · review of another edition

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Recommend It | Stats | Recent Status Updates

“Quite some years ago, I started traveling the planet.
I thought this would teach me something about the world we live in.
I was wrong... It taught me something about myself.
It changed me.
And nothing will ever be black-and-white again.”