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Chinese Business Etiquette: A Guide to Protocol,  Manners,  and Culture in thePeople's Republic of China
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Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in thePeople's Republic of China

3.63  ·  Rating details ·  123 ratings  ·  15 reviews
East-West business is booming as thousands of people flock to China. The author, with 25 years of experience dealing with the Chinese, provides up-to-date advice on how to succeed, avoid gaffes, interpret behaviour and make positive impressions.
Paperback, 304 pages
Published March 1st 1999 by Grand Central Publishing
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Average rating 3.63  · 
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Bella Isom
Dec 22, 2019 rated it really liked it
Great for introducing anyone to the world of Chinese business.
Dec 24, 2012 rated it really liked it
Assessing a culture's behavior is a delicate endeavor but Seligman handles the task well. I found Chinese Business Etiquette to be helpful in learning the basics of Chinese customs. The books's efficacy probably depends on the age of the person and location of the company within China: The content will be more applicable with middle-aged and older groups and probably in Western China. I suspect that some of the poor reviews the book has received were by readers interacting with younger demograph ...more
Ashley Lauren
Feb 28, 2010 rated it it was ok
Shelves: non-fiction
I would say there are definitely more reasons to not read this book then to actually read it. I wouldn't say it's a terrible source, but at this point it feels extremely outdated. If you were to use this as your only source of Chiense etiguette, I think you would be making quite a few faux pas. That aside, I also felt that it was very redundant and general. I didn't find the generalizations all that helpful and even the specifics felt to me more like one-time events rather than examples to learn ...more
Dec 03, 2015 rated it really liked it
Shelves: nf
A fascinating and informative brass tacks guide for Westerners doing business in the PRC by an American businessman who has resided and worked there for the past 28 years. Reviewed and lauded by various international business nabobs. While not geared to the casual traveler, it is an insider's view of the how's and why's of Chinese culture that would be helpful to anyone who is interested in visiting China or understanding the culture of Chinese immigrants in one's own country. As a book that pro ...more
Jul 22, 2012 rated it it was ok
A decent guide to doing business in China... for 2002. As it is, this book is 10 years out of date, and many of the etiquette rules mentioned by Seligman have been nowhere displayed in my few weeks here. I think there's a lot to learn if you can get past the specifics and examine the philosophy behind them, but I would probably be thought of as extremely old-fashioned if I tried to follow the advice here to the letter.

There are probably better books that capture etiquette in modern China, althou
Sep 09, 2012 rated it liked it
Advisable read to anyone with no experience dealing with the Chinese. A lot of it is contradictory to other books.
This book alone will not help you navigate through the intricate landscape of the PRC. I recommend reading other books on the subject, consulting people with experience and combining all the data you have into actionable protocols.
I've read a lot and have lived briefly in the PRC and am still very confused about it...
Feb 27, 2014 rated it it was ok
I read this for class, and while it has some useful information (mainly for laowai with no prior experience travelling/working in China or studying Chinese culture), I found the tone awkward and patronizing, and the content often culturally insensitive. An updated edition may correct some of that, but as it is I wouldn't recommend more than a skim through. ...more
Bill Hackenberg
Aug 11, 2015 rated it it was amazing  ·  review of another edition
Practical useful advice

Filled with practical advice that will help you in mainland China or in the U.S. Some of this information may not apply if you're never going to host a Chinese company delegation. But, there's lots more tips and insight that's applicable in any business situation including people of Chinese descent.
Aug 07, 2012 rated it liked it
Good, but a bit outdated. Really helps to get inside the mindset of Chinese culture and how they think, more than the specific advice they give. Helpful for someone going to China for the first time, but from other things I've learned, the advice is a little old. I haven't been to China yet, so I can't say, but it wouldn't hurt to learn a little about how they think from this book. ...more
Jan 12, 2013 rated it it was ok
Good for basics, but out of date.
Tim Knox
Think Face/Black Heart is a better primer for doing business in a closed society.
Marsha Altman
Mar 07, 2011 rated it liked it
Shelves: china
Seems good, and is certainly thorough, but it's from 1999, which means that it's probably pretty outdated by now. ...more
Jul 24, 2014 rated it liked it
An out of date guide... but most mentioned business protocols and customs are still in practice, even if less so among natives and laowai nowadays.
Feb 15, 2013 rated it liked it
Overall good in covering the foundational tenets of Chinese culture, but many of the details are now outdated, particularly for the business traveler in major industrial or commercial centers.
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