Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off

by Paul S. Goldner

Whether you're a seasoned salesperson or a professional selling your own services, you'll get better results with Red-Hot Cold Call Selling. It's filled with valuable strategies and techniques for developing a complete selling system that works. You'll learn to properly define your target market - and stop squandering money and time on unfocused prospecting; free yourself of the cold-call jitters and render yourself rejection-proof; dissect the cold call and develop a personalized script that works best for you; get past secretaries, administrative assistants, and even that nemesis of the telecommunications voice mail; and have prospects come to you by generating your own public relations, newsletters, and more.

Paperback

Published January 1, 1995

About the author

PAUL S. GOLDNER (Katonah, NY) is the Co-Chief Executive Officer of Accent on Results, a market-leading global sales training organization. He is the author of Red-Hot Cold Call Selling and Red-Hot Sales Negotiation.

Reviews

[Bruce Kirby · Rating 4 out of 5]

One of the best books on sales that I have ever read! Great for the novice and old pro alike, everyone needs a prospecting system and that's what you'll get out of this book.