Selling Today: Creating Customer Value, 10th Edition

by Gerald L. Manning

Selling Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals.

Genres: School, Business

Hardcover

First published January 1, 1994

Reviews

[Joe Cole]

This is require textbook for my class. However, I found that both 10th and 11th editions are almost the same content. So, i bought this 10th edition and save more than U$70 :)

[Louis]

good

[CATHERINE]

As a textbook easily understandable concepts, clear graphics and breaks down ideas well.